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About the Role
CD Baby is seeking a Social Media Manager to lead our organic social presence and serve as a valuable resource for self-releasing artists. This role involves strategy, content creation, community engagement, and performance analysis to help artists navigate the business of music and advance their careers.
Responsibilities
- Lead organic social strategy across Instagram, TikTok, YouTube, LinkedIn, Reddit, and emerging platforms.
- Build a prioritized roadmap grounded in audience needs, with clear channel strategies and KPIs tied to artist acquisition and brand authority.
- Stay close to artist conversations—from release strategy and fan growth to royalties, promotion, touring, and industry shifts.
- Evaluate trends and cultural moments for artist relevance and business opportunity.
- Build a distinctive mix of timely content, recurring series, artist stories, education, and entertainment.
- Own the calendar from idea through publication, coordinating production, stakeholder input, approvals, and deadlines.
- Concept, write, shoot, edit, and publish platform-native content, especially short-form video.
- Turn artist challenges and complex topics – from royalties to music marketing – into clear, credible, useful content that reflects CD Baby’s expertise.
- Develop strong hooks and formats that give artists a reason to follow our socials.
- Lead daily engagement across comments, DMs, mentions, and relevant conversations.
- Use community insights to shape content and identify opportunities to support and spotlight artists.
- Build a distinct CD Baby voice that is knowledgeable, approachable, direct, and human.
- Exercise editorial judgment about when to educate, celebrate, take a point of view, or join the conversation.
- Define channel-specific KPIs for audience growth, engagement, traffic, artist acquisition,and conversion.
- Own reporting and analysis, translating insights into recommendations for content, channel strategy, and campaigns.
- Test formats, messaging, talent, and CTAs; apply learnings and scale what works.
- Partner with marketing to connect social goals to broader business priorities.
- Track competitors, platform shifts, creator trends, and music culture to inform strategy.
Requirements
- 5+ years of relevant experience, ideally in music, entertainment, creator platforms, or a community-driven business.
- Independently owned organic social strategy and execution, with measurable results.
- Understand creating content for musicians versus marketing to musicians.
- Proficient in social analytics and Google Sheets or Excel and can translate data into strategic recommendations.
- Highly organized and keep multiple priorities moving.
- Collaborative, but don’t wait for a brief to bring ideas and turn them into action.
- Based in the NYC area and plugged into music, emerging artists, and culture.
Skills
- Social media strategy
- Content creation
- Community engagement
- Performance analysis
- Short-form video production
- Social analytics
- Editorial judgment
- Writing
- Communication
Location
- NYC area
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $49,410 - $100,000
Benefits
- Comprehensive medical, dental, and vision coverage
- 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance and Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
About the Company
- Universal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship.
- UMG owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- CD Baby has helped independent artists bring their music to the world for nearly three decades.
- As part of Virgin Music Group and Universal Music Group, CD Baby is building for the next generation of independent artists who take their careers seriously.
Equal Opportunity
- Universal Music Group is an Equal Opportunity Employer.
- We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
- UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.