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About the Role
Meta's advertising products connect businesses with their target audience. The Monetization teams develop systems for ad ranking, optimization, and bidding. As a Technical Program Manager, you will collaborate with engineering, product, and data science teams to deliver products that help advertisers achieve their goals. You will manage program plans, dependencies, and success metrics, linking technical efforts to advertiser adoption and business outcomes.
Responsibilities
- Drive complex, cross-organizational programs autonomously by creating program structures that establish clarity, accountability, and execution efficiency across multiple teams and pillars.
- Translate technical strategy into structured program plans with clearly defined milestones, dependencies, trade-offs, and risk mitigation approaches.
- Conduct deep technical assessments across multiple product areas, distill complex data insights into actionable recommendations, and influence technical decisions for large-scale initiatives.
- Partner with organizational leaders to shape strategic direction, proactively integrating customer roadmap needs, product quality signals, and efficiency considerations into program strategy.
- Establish and maintain detailed risk registers, develop quantitative risk evaluation methods, and build reporting dashboards to communicate program health to cross-functional stakeholders and leadership.
- Define success metrics and goals that illuminate systemic problems, drive measurable improvements, and track program impact across teams.
- Craft technically complex communications tailored to both technical and non-technical audiences, including organizational leaders, ensuring alignment and enabling effective decision-making.
- Identify and resolve conflicts and alignment gaps across cross-functional teams, holding stakeholders accountable for program commitments and unblocking complex workstreams.
- Contribute to the TPM community by mentoring other program managers, supporting hiring and onboarding, scaling best practices, and representing the TPM function in organization-wide forums.
- Drive adoption of tools and workflows, including AI-powered solutions, to expand the quality, speed, and scope of program delivery across the organization.
Requirements
- 8+ years of experience driving and delivering complex technical programs or products from inception to delivery across multiple cross-functional teams and organizations.
- Experience conducting in-depth technical assessments, evaluating complex system architectures, and providing technical recommendations that influence strategy across large-scale programs.
- Experience developing program structures, risk mitigation processes, and communication strategies for cross-organizational programs spanning multiple teams and functions.
- Experience communicating technical program status, risks, and decisions to organizational leaders and cross-functional stakeholders, tailoring content for both technical and non-technical audiences.
- Experience using quantitative methods to evaluate program risks, define success metrics, and drive data-informed decisions across large-scale technical initiatives.
- Experience with large-scale distributed systems or data-intensive products.
Skills
- AI skill development (e.g., prompt/context engineering, agent orchestration)
- Applying AI tools to redesign program management workflows
- Integrating AI tools to optimize/redesign workflows
- Building and scaling TPM community practices
- Mentoring other program managers
- Contributing to hiring processes
- Developing onboarding frameworks
- A/B testing
- Experiment-driven launch decisions
- Machine learning programs (experimentation, model development, production ML launches)
- Online advertising systems (ads ranking, auctions and bidding, conversion optimization, ads measurement)
- Responsible, ethical AI practices (risk assessment, bias mitigation, quality and accuracy reviews)
- Performance marketing concepts (ROAS, customer lifetime value, conversion attribution)
- Managing programs spanning infrastructure, platform, or product domains at internet scale
Experience Level
- 8+ years of experience
About the Company
- Meta's advertising products help millions of businesses of every size connect with the people who matter most to them.
- Our Monetization teams build the ranking, optimization, and bidding systems that decide which ads people see and help advertisers get the best results for their marketing goals.