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About the Role
Turvo is seeking a results-driven Digital Marketing Manager to lead the development, execution, and optimization of digital marketing strategies. This role will drive brand visibility, attract qualified prospects, generate sales pipeline, and contribute directly to revenue growth through integrated, data-driven marketing programs. The ideal candidate is a hands-on digital marketing strategist with deep expertise in SEO, Answer Engine Optimization (AEO), paid media, website optimization, marketing automation, and performance analytics, understanding how to leverage digital channels to engage B2B buyers and convert interest into qualified opportunities.
Responsibilities
- Develop, own, and execute a comprehensive digital marketing strategy to increase qualified website traffic, generate inbound leads, build sales pipeline, and support ARR growth.
- Plan, execute, and optimize integrated digital campaigns across paid search, organic search, social, email, retargeting, and other relevant channels.
- Manage digital marketing budgets and optimize channel investments based on performance, conversion rates, customer acquisition costs, and pipeline contribution.
- Identify and test new digital channels, technologies, and tactics to expand reach and improve demand generation performance.
- Own Turvo's SEO and AEO strategies to improve organic search visibility, increase high-intent traffic, and strengthen brand discovery.
- Develop and execute keyword, content, technical SEO, and on-page optimization strategies to improve search rankings and organic lead generation.
- Partner with internal teams and agencies to optimize website content, landing pages, calls to action, and conversion paths.
- Monitor website performance, user behavior, and conversion metrics to identify opportunities for continuous improvement.
- Develop, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn, Reddit, and other relevant B2B advertising platforms.
- Own campaign strategy, audience targeting, budget allocation, creative development, A/B testing, and performance optimization.
- Continuously evaluate campaign performance against key metrics, including cost per lead, cost per opportunity, conversion rates, and pipeline ROI.
- Develop retargeting and audience segmentation strategies to engage high-intent prospects and accelerate conversion.
- Leverage HubSpot to build and optimize automated marketing workflows, lead nurturing programs, segmentation strategies, and lifecycle campaigns.
- Develop targeted ABM campaigns to engage high-value accounts and key decision-makers.
- Partner closely with Sales to align digital marketing initiatives with account priorities, pipeline objectives, and buyer engagement strategies.
- Optimize lead capture, lead scoring, lead routing, and nurturing processes to improve marketing-to-sales conversion.
- Establish and monitor KPIs across digital channels, including website traffic, engagement, lead generation, conversion rates, marketing-sourced pipeline, and revenue attribution.
- Utilize Google Analytics (GA4), HubSpot, and other reporting tools to evaluate campaign effectiveness and identify opportunities for optimization.
- Develop dashboards and reporting frameworks that provide visibility into marketing performance and ROI.
- Present campaign results, insights, and strategic recommendations to Sales and executive leadership.
- Apply data-driven insights, testing, and continuous experimentation to improve campaign efficiency and maximize marketing investment.
- Collaborate with Sales, Product Marketing, and other internal stakeholders to develop compelling messaging, digital content, and campaigns.
- Partner with content and creative resources to develop high-performing digital assets.
- Stay current on emerging digital marketing trends, AI-driven marketing technologies, and evolving B2B buyer behaviors.
Requirements
- 5–7 years of experience developing and executing B2B digital marketing and demand generation strategies, preferably within SaaS, enterprise technology, logistics, or supply chain software.
- Demonstrated success driving measurable results through digital marketing, including qualified lead generation, pipeline growth, and marketing ROI.
- Experience managing digital marketing budgets and evaluating campaign performance against acquisition costs and pipeline contribution.
- Experience developing and executing ABM campaigns, email nurture programs, and audience segmentation strategies.
- Proficiency with collaboration and creative tools such as Slack, Canva, and Google Workspace.
- A proactive, resourceful, and hands-on approach, with the ability to independently manage multiple initiatives in a fast-paced environment.
Skills
- SEO
- Answer Engine Optimization (AEO)
- Paid media
- Website optimization
- Marketing automation
- Performance analytics
- Google Ads
- Google Analytics (GA4)
- Paid social advertising
- Conversion rate optimization
- HubSpot
- Marketing Hub
- CRM
- Lead scoring
- Workflows
- Reporting
- LinkedIn advertising
- B2B paid media platforms
- ABM campaigns
- Email nurture programs
- Audience segmentation
- AI-powered marketing tools
- Emerging search and content discovery trends
- Project management
- Communication
- Cross-functional collaboration
Location
- Dallas, Texas
- Hyderabad, India
Work Type
- Full-time
Experience Level
- 5-7 years
Education Level
- Bachelor's degree in Marketing, Business, Communications, or a related field.
About the Company
- Turvo provides a collaborative Transportation Management System (TMS) application designed specifically for the supply chain.
- Turvo Collaboration Cloud connects freight brokers, 3PLs, shippers, and carriers to unite supply chain ecosystems, delivering outstanding customer experiences, real-time collaboration, and accelerated growth.
- The technology unifies internal and external systems, providing one end-to-end solution that streamlines operations, enhances analytics, and automates business processes while eliminating redundant manual tasks.
- Turvo’s customers include some of the world’s largest Fortune 500 logistics service providers and shippers as well as small to mid-sized freight brokers.