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About the Role
You'll be a key support for the Seafood team, helping shape how visitors and exhibitors discover and experience Seafood Expo Global and Seafood Processing Global. Working alongside the Marketing Manager, you'll turn great ideas into campaigns, copy, and content that bring new and returning audiences to the show. Your work will expand the event's reach and elevate its presence across the industry. If you love a fast-paced, creative role where no two days look the same, this is a great place to grow.
Responsibilities
- Partner with the Marketing Manager and Sales Managers to develop and execute visitor and exhibitor campaigns for Seafood Expo Global and Seafood Processing Global, including maintaining annual promotion schedules and delivering on time.
- Build and deploy email campaigns for visitors and exhibitors that drive lead generation, sales, and registration.
- Write compelling copy for emails, websites, and other marketing materials, keeping messaging and brand identity consistent across every channel.
- Develop and implement a social media plan that supports your campaigns, writing and creating posts that boost engagement and conversion.
- Coordinate the design, production, and distribution of marketing collateral and digital assets, and keep the event website updated with fresh visitor and exhibitor content.
- Liaise with exhibitors to fulfill sponsorship deliverables, and work with the Project Manager on Product Showcase and Product Award updates across the website and digital media.
- Work with cross-functional teams and the internal digital marketing team on paid efforts, and collaborate with the Marketing Manager and Conference team to promote programming and increase conference registrations.
- Respond to attendee inquiries, help set up and test registration websites, assist with onsite logistics and signage, and analyze campaign performance, post-event surveys, and registration data to recommend improvements.
Requirements
- 2+ years of marketing, communication, customer service or related work experience.
- Experience with marketing automation software and social media marketing platforms.
- Proficiency in tools such as WordPress, Elementor, Marketo, Workfront, and/or Canva.
- Digital knowledge and design skills, including Formstack and/or Canva, are desired.
- Familiarity with Later Social and/or Adobe Premiere is a plus.
- Experience with the Microsoft Office suite and social media platforms including Facebook, Instagram, and LinkedIn.
- Strong copywriting and editing skills, with excellent oral and written communication and a customer service mindset.
- Strong project management, planning, and organizational skills with great attention to detail, and the ability to meet deadlines in a fast-paced, multi-tasking role.
- A collaborative attitude, creative thinking, proactive initiative, and a love of continuous learning, with the flexibility to adapt quickly and work both independently and with the team.
Skills
- Marketing automation software
- Social media marketing platforms
- WordPress
- Elementor
- Marketo
- Workfront
- Canva
- Formstack
- Later Social
- Adobe Premiere
- Microsoft Office suite
- Copywriting
- Editing
- Oral communication
- Written communication
- Customer service
- Project management
- Planning
- Organization
- Attention to detail
- Collaboration
- Creative thinking
- Proactive initiative
- Continuous learning
- Adaptability
- Independent work
Location
- Remote
- Hybrid
Work Type
- Fully remote
- Hybrid work schedule
Experience Level
- 2+ years of marketing, communication, customer service or related work experience
Salary/Compensations
- $55,000.00-$65,000.00 annually
- Eligibility for a 5% bonus based on annual revenue and operating profit metrics
Benefits
- Generous paid time off programs including vacation, sick leave and paid family and medical leave.
- Training conferences
- Professional development seminars
- LinkedIn Learning for all staff
- Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services.
- Free access to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support.
- Wellness Program offering fitness challenges, webinars, and nutrition education.
About the Company
- Diversified is a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow.
- The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more.
- Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom.
- Diversified is a third-generation, family-owned business.
Equal Opportunity
- We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees.
- We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets.
- We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners.