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About the Role
The Corporate Marketing Manager will be a key stakeholder in developing the RPM Living corporate marketing strategy, managing various corporate marketing projects, programs, and activities. This role is responsible for RPM’s corporate-level brand narrative and marketing strategy, aiming to increase brand awareness and solidify RPM’s industry leadership. It requires strong account and project management, strategic thinking, and cross-functional team alignment.
Responsibilities
- Directly impact and enhance operational propensity to achieve business objectives through high-touch strategy related to corporate marketing initiatives.
- Serve as the client-facing leader on corporate marketing initiatives, facilitating strategic dialogue, effective planning, and on-brand marketing efforts.
- Plan and execute campaign strategies, plans, and tactics for internal and external initiatives, monitoring, tracking, and communicating project details.
- Partner with creative and communications teams to establish and maintain the strategic approach for internal branding and communication.
- Collaborate with creative services, communications, and other teams on the development and delivery of project resources.
- Drive consistency of the customer experience across all internal departments, regions, and clients related to marketing support.
- Work cross-functionally with internal teams, clients, and vendors on projects from start to finish.
- Manage daily workflow and project priorities across multiple departments.
- Field ad hoc emails and requests from internal departments and business leaders, providing strategy and recommendations.
- Communicate and present campaign information, deadlines, release dates, and results to internal and external project stakeholders.
- Lead regular internal meetings for all corporate marketing projects to ensure success and communicate expectations.
- Troubleshoot and propose solutions for project or campaign prioritization conflicts, elevating issues when necessary.
- Deliver insights on corporate marketing performance and ROI across the organization and marketing support offerings.
- Collect performance data, ROI results, and feedback to inform post-campaign evaluation and reporting.
- Develop and maintain partnerships with board members, executive leadership, operations, and vendor partners.
- Collaborate with senior leadership to synthesize organizational priorities with stakeholder objectives for strategic campaign development.
- Maintain a strong focus on generating new ideas through creative strategy and research new opportunities and marketing channels.
Requirements
- A minimum of 2 years in a marketing-related field.
- Multifamily housing industry experience is a plus.
- Proven track record of success in enterprise communications strategy development and execution.
- Travel <30%.
- May be required to sit or stand for extended periods of time.
- Must be able to read documents, computer screens and data.
- Must be able to hear and understand verbal communications in person and over the phone or computer.
- May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds.
- Must be able to operate a computer, keyboard, mouse and other office equipment.
- Employment is contingent upon successful completion of a background check.
- A valid driver’s license is preferred; candidates without a license will be provided a liability waiver.
Skills
- Account management
- Project management
- Strategic thinking
- Cross-functional team alignment
- Campaign strategy
- Brand narrative development
- Marketing strategy
- Internal branding
- Change management
- Associate engagement
- Customer experience consistency
- Scope of work definition
- Budgeting
- Scheduling priorities
- Resource allocation
- Workflow management
- Conflict resolution
- Business intelligence
- Performance data collection
- ROI analysis
- Post-campaign evaluation
- Reporting
- Partnership development
- Creative strategy
- Market research
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 2+ years in a marketing-related field
Education Level
- Bachelor’s Degree in marketing, communications or related field
Benefits
- Weekly pay for associates working onsite at an apartment community
- Comprehensive healthcare coverage for full-time, regular associates
- Employer-paid employee assistance, mental health, and wellness programs
- Ancillary benefits including critical illness, hospital indemnity, and accident insurance
- 401(k) with robust company match
- Opportunities for professional development, career growth, and role-based learning plans
- Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
- Paid time off plus floating holidays and volunteer days
- Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
About the Company
- At RPM, we’re in the business of extraordinary.
- We believe people-first is the way to success.
- RPM Living offers exceptional benefits designed to enhance your life.
Equal Opportunity
- RPM Living participates in E-Verify.
- RPM Living is an Equal Opportunity Employer.