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About the Role
SHI’s Solution Marketers are storytellers who simplify complex concepts, craft compelling narratives, and highlight customer outcomes to drive go-to-market success. The Solution Marketing Manager, Software & Cloud drives the positioning and go-to-market activation of SHI’s software and cloud portfolio. This role translates complex licensing, cloud platform, professional services, managed services, and partner capabilities into compelling customer outcomes, differentiated narratives, and sales-ready solutions that accelerate pipeline growth, adoption, and revenue.
Responsibilities
- Translate executive business goals into performance-focused go-to-market plans.
- Develop marketing strategies for business and technical decision-makers.
- Partner with Software & Cloud leadership stakeholders to understand portfolio strategy, roadmaps, partner priorities, funding and co-sell motions, and market opportunities.
- Own capability mapping, offering development support, solution positioning, and first-level strategy alignment for the pillar.
- Coordinate the Software & Cloud pillar pod, connecting solution marketing, hyperscaler partner marketing, campaigns, content, events, creative, sales enablement, and business stakeholders around shared priorities and measurable outcomes.
- Define clear, customer-friendly narratives across the strategic software advisory and hyperscaler portfolio.
- Differentiate SHI by developing a unified software and cloud customer story focused on business value.
- Create targeted solution playbooks and persona-specific content for economic buyers, technical buyers, procurement leaders, partner sellers, and SHI sales and overlay teams.
- Translate hyperscaler and software partner priorities and funding opportunities into consistent SHI positioning.
- Partner with practice and technical teams to map capabilities, identify portfolio gaps, prioritize repeatable offerings, and support solution packaging and lifecycle management.
- Turn approved solution descriptions into market-ready foundations.
- Clarify the customer problem, outcomes, target audience, differentiation, proof points, delivery approach, and partner alignment for each prioritized offering.
- Support cross-platform and multi-cloud stories spanning Azure, AWS, and GCP.
- Maintain alignment between SHI’s internal solution catalog and external hyperscaler marketplaces or co-sell listings.
- Conduct market, competitive, partner, and customer research to monitor cloud adoption, software buying models, hyperscaler developments, AI and data platform shifts, marketplaces, consumption, commitments, renewals, and emerging customer needs.
- Translate market insights and analyst information into actionable recommendations for portfolio development, messaging, campaigns, sales readiness, and partner activation.
- Act as the voice of the customer to inform solution packaging, partner strategy, roadmap priorities, and go-to-market decisions.
- Monitor competitor positioning and ecosystem changes to identify whitespace and sharpen SHI’s differentiation.
- Work with creative and content teams to develop high-impact marketing and sales assets.
- Equip SHI sales, specialist and overlay teams, pre-sales resources, and partner sellers with messaging, use cases, plays, and customer conversation guides.
- Support solution and service launches with clear handoffs, internal communications, catalog readiness, campaign inputs, partner activation, and success measurement.
- Support advocacy programs through case studies, customer success stories, win narratives, references, and proof points.
- Help sellers connect licensing and cloud transactions to advisory, professional, managed, and optimization services.
- Help achieve demand generation goals by shaping integrated campaigns that create qualified pipeline for priority software, cloud, and hyperscaler solutions.
- Partner with hyperscaler marketing, campaign, content, editorial, field, and event teams to translate pillar priorities into coordinated activation.
- Develop content that resonates with IT, cloud, data, application, procurement, finance, and business leaders.
- Leverage major ecosystem moments to amplify differentiated SHI stories and accelerate opportunity creation.
- Support software and cloud thought leadership through owned and earned media initiatives.
- Support analyst relations and market education that strengthen SHI’s software, cloud, and hyperscaler credibility.
- Identify opportunities to connect cloud, AI, security, data, modern workplace, and spend optimization narratives into a cohesive SHI point of view.
- Define and track KPIs for positioning, content, campaigns, launches, partner activation, pipeline influence, adoption, marketplace engagement, and sales readiness.
- Use performance data, customer feedback, partner insights, and field input to continuously optimize strategies and investment priorities.
- Provide concise updates to senior leadership on key initiatives, dependencies, risks, decisions, and business outcomes.
Requirements
- Completed bachelor’s degree or relevant work experience required.
- 3–5 years of product, services, or solutions marketing experience.
- Demonstrated experience marketing solutions or services aligned with hyperscalers such as Microsoft Azure, AWS, and GCP.
- Familiarity with strategic software partners and adjacent platforms such as ServiceNow, Adobe, data platforms, or cloud management technologies.
- Experience translating cloud platforms, licensing and consumption models, marketplaces, commitments, renewals, partner funding, and co-sell motions into customer and seller value propositions.
- Proven ability to develop comprehensive go-to-market plans and execute launches that drive awareness, partner engagement, sales readiness, and qualified pipeline.
- Product, services, or solutions marketing experience within B2B technology, IT services, consulting, or solution provider environments.
Skills
- Excellent copywriting and messaging ability
- Ability to understand audiences and adapt communications for executive, technical, sales, customer, and partner stakeholders
- Ability to create compelling messages that differentiate SHI across software, cloud, and services
- Ability to build go-to-market plans, messaging frameworks, solution briefs, presentations, playbooks, and campaign inputs
- Working knowledge of Microsoft, AWS, and GCP ecosystems, partner motions, marketplaces, and cloud services
- Proficiency in the Microsoft 365 suite
- Strong stakeholder management, facilitation, project management, time management, and organizational skills
- Ability to manage a high-volume role and multiple concurrent initiatives in a large, distributed organization
- Strong technical literacy, particularly in cloud and AI, with the ability to simplify complex concepts without sacrificing accuracy.
- Excellent written, verbal, facilitation, and presentation skills.
- Metrics-driven approach with the ability to connect marketing activity to incremental business results.
- Ability to manage multiple projects simultaneously and navigate changing priorities, dependencies, and stakeholder needs.
- Natural curiosity and empathy for customers, sellers, technical teams, and partners.
- Analytical Thinking
- Business Acumen
- Communication
- Customer-Centric Mindset
- Strategic Thinking
- Collaboration
- Project and Goal Focus
- Curiosity and Learning Agility
Location
- Remote
Work Type
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's degree or relevant work experience
Salary/Compensations
- $100,000 - $130,000
Benefits
- Medical
- Vision
- Dental
- 401K
- Flexible spending
- Continuous professional growth and leadership opportunities
- Health, wellness, and financial benefits
About the Company
- Since 1989, SHI International Corp. has helped organizations change the world through technology.
- We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
- Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next.
- The heartbeat of SHI is our employees – all 7,000 of them.
- Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
- World-class facilities and the technology you need to thrive – in our offices or yours.
Equal Opportunity
- Equal Employment Opportunity – M/F/Disability/Protected Veteran Status