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About the Role

TripleTen is seeking a Senior User Acquisition Manager to launch and scale paid acquisition for new online master’s degree programs. You will own acquisition from the first ad impression through to enrollment, with Meta Ads as your primary channel. Experience with Google Ads, particularly YouTube, is a strong plus.

Responsibilities

Launch paid acquisition from scratch for new online master’s degree programs.
Own acquisition strategy, budgets, and hands-on campaign execution, primarily using Meta Ads.
Test and develop Google Ads and YouTube channels.
Build, test, and scale acquisition funnels for a high-ticket B2C product.
Optimize for qualified prospects and customer acquisition cost using CRM data and conversion rates.
Develop and test hypotheses around audiences, messaging, offers, creative formats, and landing pages.
Scale successful strategies and discontinue ineffective ones.
Translate audience research and competitor insights into actionable creative briefs.
Collaborate with the team and external partners to produce and iterate on ads and landing pages.
Set up advertising accounts, pixels, conversion events, and campaign tracking.
Work closely with Sales to improve lead quality and build a qualified waitlist.

Requirements

4+ years in performance marketing or user acquisition.
Recent hands-on experience managing both Meta Ads and Google Ads, including audience acquisition through YouTube.
Experience in acquisition-first or paid-marketing-first companies.
Proven success acquiring customers for high-ticket B2C products through multi-step funnels.
Experience with products priced at $10,000+ is strongly preferred.
Experience personally managing monthly advertising budgets of $50,000–$100,000 or more.
Track record of launching acquisition from scratch.
Strong hands-on Meta Ads expertise.
Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition.
Full-funnel analytical skills, including working with CAC, ROMI, and conversion rates.
Practical experience with GA4, Google Tag Manager, advertising pixels, and conversion tracking.
Experience testing offers, ad copy, creatives, and landing pages.
Ability to write clear briefs for designers, content producers, and external partners.
Confidence working independently in a new product environment with limited historical data.
Proficiency in using AI tools in daily workflow.
Full professional English proficiency.
Based within CET ±3 hours, with at least 2 hours of overlap with US Eastern Time.

Skills

Meta Ads
Google Ads
YouTube Ads
Performance Marketing
User Acquisition
B2C Marketing
Budget Management
Funnel Optimization
Data Analysis
CRM
GA4
Google Tag Manager
Conversion Tracking
A/B Testing
Creative Development
AI Tools

Location

Remote

Work Type

Full-time
Remote

Experience Level

Senior

Salary/Compensations

4500-5000 USD Gross per month

Benefits

Competitive compensation
Full-time remote contract with a flexible schedule
Close-knit, international team
All necessary software licenses and remote work tools

About the Company

TripleTen is a leading online coding bootcamp.
Offers to learn coding and data analysis skills for tech industry jobs in less than a year.
Operates in the US, Latin America, and Brazil.
Utilizes a research-based learning method focused on employment.
Provides a 100% money-back guarantee and has an 87% employment rate among 6K+ graduates.