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About the Role
As a Manager, Experience Planning, you will serve as the primary liaison between the client, vendor partners, and the media community. Your role is crucial in ensuring media plans align with brand objectives and guidelines, while also collaborating with integrated planners, data science, and creative agencies to achieve campaign goals.
Responsibilities
- Supervise and train Associates and Senior Associates on daily activities, planning processes, and client business.
- Manage client media-related issues, develop solutions, and resolve problems.
- Establish timetables for plan development.
- Integrate strategic planning philosophy into communication plan development.
- Assist in developing planning objectives and strategies aligned with client marketing direction.
- Promote a consumer-centric view and innovative approaches to reach target consumers.
- Oversee the implementation of integrated offerings and tools.
- Identify opportunities for cross-platform deals.
- Provide expert opinions on various media in the marketplace.
- Develop media plan recommendations and alternatives.
- Select media vehicles and determine scheduling.
- Analyze competitive activity in the marketplace.
- Present media plans to clients and oversee their execution.
- Evaluate media performance against original objectives and strategies.
- Maintain budget control and authorize media schedules.
- Coordinate efforts with Investment teams and creative agencies.
- Analyze demographic data and consumer profiles to identify target audiences.
- Handle client requests, including plan or budget changes and providing marketplace information.
- Meet with media sales representatives and industry representatives to explore strategic ideas.
Requirements
- 3+ years of experience in cross-channel branding strategy or media/communications.
- Proven team management, interpersonal communication, and collaboration skills.
- Knowledge of advertising, marketing, and media principles, including underlying disciplines like psychology, economics, and journalism.
- Solid understanding of media types: Broadcast, Print, Outdoor, and Digital.
- Knowledge of media dynamics, including individual and combined performance, and market changes.
- Understanding of the Investment side of the business and Strategic Business Units' competencies.
- Interest in the client's industry and operating environment.
- Ability to understand media data sources, including measurement methods and reported information.
- Appreciation of marketing and advertising principles, media concepts, creative, and budget requirements.
- Strong presentation skills.
Skills
- Cross-channel branding strategy
- Media planning
- Media buying
- Team management
- Interpersonal communication
- Collaboration
- Advertising principles
- Marketing principles
- Media principles
- Broadcast media
- Print media
- Outdoor media
- Digital media
- Media dynamics
- Strategic planning
- Consumer-centric strategy
- Integrated offerings
- Cross-platform deals
- Media plan development
- Media vehicle selection
- Media scheduling
- Competitive analysis
- Media performance analysis
- Budget management
- Demographic data analysis
- Consumer profile analysis
- Client relations
- Presentation skills
Location
- Onsite (minimum 3 days a week)
Work Type
- Hybrid
Experience Level
- Manager
Salary/Compensations
- $50,000 - $95,000
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed and focus on developing inclusive teams.
- We celebrate differences to foster better solutions.
- We will process personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.