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About the Role
As our Senior Trade & Shopper Marketing Manager, you'll help strengthen retail execution and measurement across the LEGO® Group. During this 12-month contract, you'll connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions. You'll help develop frameworks, processes and capabilities that make our retail marketing investment more effective.
Responsibilities
- Help define our Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing.
- Establish relevant metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams.
- Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and potential pilots.
- Identify end-user needs and help translate them into practical digital solutions and improved business processes.
- Build clear case-for-change stories that help teams understand and adopt new approaches for retail planning, execution tracking & measuring ROI.
Requirements
- Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods.
- Delivered shopper marketing plans, both eCommerce and offline.
- Worked with B2B retail customers on retail or shopper marketing activity.
- Built Retail Execution plans or frameworks for retail marketing activity.
- Led change management when introducing new tools, processes or capabilities.
- Created case-for-change narratives to build stakeholder support for new initiatives.
- Familiarity with data-systems & how digital systems/products work would be a significant advantage (E.g. how data flows from front-line apps to data lakes & visualization layers, understanding how measurement tools in the market capture data).
Skills
- Trade Marketing
- Shopper Marketing
- Retail Marketing
- eCommerce
- Offline Marketing
- B2B Marketing
- Retail Execution
- Change Management
- Data Systems
- Digital Systems
- Commercial Thinking
- Evidence-based Decision-making
Location
- Office location specified in advert
Work Type
- Hybrid
- 12-month contract
Experience Level
- Senior
Benefits
- Family Care Leave
- Life and disability insurance
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
About the Company
- Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
- The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Equal Opportunity
- The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.