Sales Planning & Strategy Manager at Riverside Natural Foods Ltd. | CA | Rezi

Sales Planning & Strategy Manager at Riverside Natural Foods Ltd.

Sales Planning & Strategy Manager

Riverside Natural Foods Ltd. · CA

1 weeks ago

Sales Planning & Strategy Manager

Riverside Natural Foods Ltd. · CA

12 days ago
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About the Role

The Sales Planning and Strategy Manager leads sales planning and strategy for the Canadian retail grocery business, translating commercial priorities into customer, volume, and execution plans. This role owns assigned channels and commercial priorities from strategy through execution, managing the sales planning calendar, consolidating inputs, monitoring performance, and supporting coordinated execution.

Responsibilities

  • Demonstrates and upholds Riverside’s Core Values.
  • Builds 3-year strategy plans for assigned areas of the Canadian business and translates strategies into annual commercial priorities and plans.
  • Establishes channel and go-to-market strategies that support business objectives, including merchandising, innovation, distribution, and other commercial growth priorities.
  • Manages the sales planning calendar and coordinates inputs, timelines, and deliverables for annual, monthly, and customer planning cycles.
  • Consolidates Sales inputs for base business, promotions, displays, special packs, and innovation, documenting volume assumptions, timing, risks, and opportunities.
  • Partners with Demand Planning and Operations to reconcile sales inputs with demand forecasts, inventory availability, production lead times, and capacity constraints.
  • Reviews forecast variances with Sales and Demand Planning, identifies drivers, and follows up on agreed adjustments and actions.
  • Prepares sales inputs for established business planning forums and maintains action logs, owners, and due dates.
  • Leads development of strong customer selling stories, materials, and tools for innovation and key commercial initiatives.
  • Acts as the day-to-day sales planning contact for Operations, Marketing, and Finance on assigned retail grocery priorities.
  • Coordinates with Marketing on promotional calendars, launch timing, product changes, and selling materials.
  • Flags supply, timing, and financial risks early, gathers options from functional partners, and escalates decisions beyond delegated authority.
  • Communicates agreed plan changes to Sales and functional partners and tracks follow-through.
  • Leads the post-evaluation process for new item launches to monitor and report on variances vs. targets.
  • Partners cross-functionally to develop and challenge volume assumptions and assess commercial readiness.
  • Evaluates performance of launches and key commercial initiatives against objectives, identifies gaps and opportunities, and incorporates learnings into future plans.
  • Provides coaching and guidance to cross-functional teams with external perspectives to support key business initiatives for the Canada Sales team.
  • Keeps the work atmosphere FUN by keeping it light and welcoming.
  • Performs other responsibilities as assigned.

Requirements

  • Post-secondary education in a related field (or equivalent education and experience)
  • 5-7 years of related work experience, preferably in a CPG / Retail environment
  • Strategy, Category Management and/or Key Account Management experience preferred
  • Demonstrable success at creatively solving problems and implementing those solutions.
  • Ability to work independently with minimal supervision.
  • Ability to coach and mentor more junior members of the team.
  • Independent problem solver with good judgement.
  • Strong ability to work under pressure to meet tight timelines.
  • Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable.
  • Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love.

Skills

  • High energy
  • ADAPTABLE
  • Self-starter
  • Strong presentation skills
  • Strong listening skills
  • Excellent interpersonal skills
  • Excellent communication skills
  • Professional telephone manner
  • TEAM player
  • Positive attitude
  • Excellent planning skills
  • Excellent organizing skills
  • Excellent multitasking skills
  • Excellent time management skills
  • Proficient computer knowledge: Microsoft Office, Work, Excel, PowerPoint, Outlook, etc.

Location

  • Canada

Work Type

  • Full-time

Experience Level

  • 5-7 years

Education Level

  • Post-secondary education

Salary/Compensations

  • $120,000—$135,000 CAD

Benefits

  • RRSP matching or 401k matching
  • Eligibility to participate in Riverside's Profit Sharing Plan
  • Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
  • Develop your career further through our Riverside University program
  • Tuition Reimbursement Program

About the Company

  • Riverside Natural Foods Ltd. is a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it.
  • We are a B-Corp certified, Triple-Bottom Line company.
  • We proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO.
  • We value teamwork, humility, respect, ownership, adaptability, grit, and fun.
  • We’re on an ambitious mission to double our business by 2030.
  • At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours.
  • We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain.
  • We are committed to transparency and fairness in our compensation and job posting practices.
  • We are still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future.
  • Progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
  • We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff.
  • We’ll support and empower you to chart your own path and reach any heights you set for yourself.
  • Career paths at Riverside are carved by the people walking on them, not dictated by leaders.
  • We can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation.
  • We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here.
  • As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy.
  • Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
  • We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead.
  • We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products.
  • There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
  • As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community.
  • We own our mistakes and learn from them as we wind our way to the top.

Equal Opportunity

  • Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone.
  • If you have a disability and require accommodation in the interview process, please let us know when you apply.
  • We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.
  • As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications.
  • These tools do not make final hiring decisions.
  • All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.