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About the Role
The Consumer CRM team turns new sign-ups into active, engaged customers by designing journeys that guide users from onboarding through their first transaction and beyond. This role will own the activation funnel, build lifecycle communications for new launches, and directly impact key conversion metrics during a significant growth phase.
Responsibilities
- Build and launch event-driven activation journeys across multiple channels (push, email, in-app, WhatsApp, SMS) to guide new customers through key milestones.
- Write clear, on-brand campaign copy for all communication channels, leveraging AI agents.
- Build audience segments, monitor daily performance, and conduct A/B tests on copy, timing, and channel.
- Collaborate with Product and Go-to-Market teams in six markets to ensure lifecycle communications are ready for launch and tailored to each market.
Requirements
- Experience in CRM or lifecycle marketing, preferably in fintech or a mobile-first product environment.
- Hands-on experience with modern CRM platforms like Iterable, Braze, or Customer.io.
- Proficiency in working with push, email, and in-app messaging.
- Basic SQL skills for audience checks and reporting.
- Experience in designing and interpreting A/B tests to improve customer engagement.
- Strong knowledge of segmentation and personalization techniques.
- Proven track record of developing and executing retention and lifecycle marketing strategies.
- Ability to collaborate effectively with Product, Data, Localization, and Design teams.
Skills
- CRM
- Lifecycle Marketing
- Iterable
- Braze
- Customer.io
- Push Notifications
- Email Marketing
- In-App Messaging
- WhatsApp Marketing
- SMS Marketing
- SQL
- A/B Testing
- Segmentation
- Personalization
- Retention Marketing
- Collaboration
Location
- London Bridge
Work Type
- Office-first
Experience Level
- Mid-level
Benefits
- Virtual Stock Option programme
- 28 days of paid leave, plus bank holidays and special leaves
- Annual L&D budget
- Private health insurance (including optical and dental)
- Salary-sacrifice commuter benefits
- Retirement scheme (SumUp matches 7% when you contribute 5%)
- Life insurance (2x salary)
- 1-month sabbatical after 3 years of service
- Referral Bonus
About the Company
- SumUp empowers small businesses globally with simple and affordable tools for payments, finance, and customer relationships.
- Over 4 million businesses in 39 markets rely on SumUp.
- The company has a diverse team of over 4,000 employees from over 90 nationalities.
- SumUp fosters global collaboration, an innovative mindset, inclusivity, and a continuous learning culture.
- The company strives to create an environment where everyone belongs and feels supported.
Equal Opportunity
- SumUp is an Equal Employment Opportunity employer.
- The company actively seeks and embraces diversity in its workforce.
- Hiring and employment decisions are not based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, or any other protected characteristic.
- The company is committed to creating a safe and respectful workplace where harassment is strictly prohibited.