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About the Role
MERGE is a marketing and technology agency focused on the health and wellness sector, utilizing AI and storytelling to create meaningful brand interactions. This role offers an opportunity to advance your career by working on innovative projects and growing into an Architect-level position.
Responsibilities
- Lead implementations of automation solutions using Salesforce Marketing Cloud and other technology platforms within a client marketing-focused environment.
- Support platform governance and assist in implementing scalable marketing technology architecture.
- Configure advanced marketing automation solutions, including dynamic messages, landing pages, data configuration, segmentation, and scripting.
- Conduct seed list sends for email and SMS, troubleshoot issues, and assist with ESP problems.
- Perform visual and functional quality assurance testing.
- Partner with client leads to support communications, providing technical expertise and updates.
- Create and document requirements based on client and project specifications.
- Collaborate on the design, deployment, and maintenance of automated email execution processes, activities, and reporting.
- Pull, load, create, and manipulate subscriber audiences within email platforms and third-party systems.
- Assist in the evaluation and configuration of AI-driven features within Salesforce Marketing Cloud and connected tools.
- Monitor platform release cycles, emerging martech capabilities, and AI advancements to recommend stack enhancements and process improvements.
- Ensure specific campaigns meet performance targets, maintain high quality, and align with strategy.
- Provide data-backed insights to help identify high-impact opportunities.
- Ensure campaign, journey, and platform designs align with data capabilities and intended outcomes.
- Flag potential dependencies or gaps in data and orchestration.
- Develop presentations and technical design documents to drive clarity and gain stakeholder buy-in.
Requirements
- 5-7 years of experience in email marketing and HTML/CSS email coding.
- 2+ years of hands-on technical configuration in Salesforce Marketing Cloud or similar marketing automation platform(s).
- 4-5 years of experience with ESP coding languages, SQL, and advanced email automation.
- Active Salesforce Marketing Cloud Email Marketing Specialist certification or similar, or ability to obtain within 3 months of hire.
- Proven ability to understand the impact of technical requests on the wider ecosystem.
- Prior experience in an agency or internal consulting environment is a plus.
- Proven success leading client-facing calls, guiding technical discussions, and keeping projects on track.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts for both technical and non-technical stakeholders.
- Proficiency with AMPscript, Email Studio, Data Extensions, Journey Builder, Automation Studio, Adobe Photoshop, Figma, Dreamweaver (or similar coding tool), and animated gifs.
- Hands-on familiarity with SFMC, Zeta, Cordial, Braze, Klaviyo, Knak, or additional Marketing Automation Platforms is a plus.
- Bachelor’s degree preferred, or equivalent professional experience.
- Work authorization that does not require future sponsorship.
Skills
- Salesforce Marketing Cloud
- Marketing Automation
- HTML
- CSS
- Email Coding
- SQL
- AMPscript
- Email Studio
- Data Extensions
- Journey Builder
- Automation Studio
- Adobe Photoshop
- Figma
- Dreamweaver
- Animated GIFs
- AI features
- Generative AI content authoring
- Conversational AI/chat agents
Location
- Atlanta, GA
- Boston, MA
- Chicago, IL
- Denver, CO
- Kansas City, MO
- Raleigh, NC
- Remote (U.S.)
Work Type
- Hybrid
- Remote
Experience Level
- Senior
- 5-7 years
Education Level
- Bachelor's degree or equivalent professional experience
Salary/Compensations
- $88,450-$120,750
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life & Disability Insurance
- Flexible Time off & Holidays
About the Company
- MERGE is a marketing and technology agency purpose-built for the intersection of health and wellness.
- We use Whole Human Marketing, an approach that recognizes humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.
- Our North Star is to unite people and brands to empower healthier, happier lives.
- We strive to create a superior work experience where talented and ambitious people grow, encouraging them to think higher and feel deeper.
- MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis.
Equal Opportunity
- MERGE is proud to be an Equal Opportunity Employer.
- MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities.
- We believe that the more diverse we are, the more creative our work will be!