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About the Role
Perkins&Will is seeking an experienced Senior PR and Media Strategist to craft, pitch, place, and measure the impact of brand-building stories in national consumer, business, design, and trade press and other high-visibility media. The role involves navigating the global media landscape, securing high-quality coverage, and serving as a liaison between communication and marketing teams.
Responsibilities
- Establish, execute, and track a comprehensive firmwide PR strategy aligned with the firm’s strategic direction.
- Draft and edit compelling pitches, press releases, and announcements balancing journalistic writing with brand positioning.
- Build media relationships, pitch stories, respond to journalist requests, and coordinate interviews.
- Develop thought leadership strategies to elevate the firm's talent, expertise, and market leadership.
- Identify and pursue high-impact PR opportunities across various media channels.
- Advise firm leadership and marketing teams on reputation management and communications strategy.
- Provide strategic counsel during sensitive communications and issues management scenarios.
- Implement a system for tracking, organizing, and archiving media coverage.
- Define, track, and report on measurable PR outcomes and impact.
- Identify and track relevant awards and speaking opportunities, and craft submissions.
- Mentor junior PR/marketing staff and share industry best practices.
Requirements
- 10+ years of experience in strategic PR and media relations in the A/E/C industry.
- Bachelor's degree in journalism, communications, public relations, marketing, English, or a related field; equivalent professional experience may be considered.
- Demonstrated passion for, and understanding of, architecture and design.
- Expert understanding of the discipline of journalism.
- Demonstrated ability to write and tell stories that meet the highest editorial standards.
- Ability to discern when and how to use AI-enabled tools responsibly and ethically.
- Expert understanding of the inner workings of the news media.
- Superior organizational, project management, and time management skills.
- Exceptional human-led writing, editing, and proofreading skills.
- Expert command of English grammar and spelling.
- Strong interpersonal skills with the ability to take constructive feedback and work collaboratively.
- Ability to thrive independently and as part of a cross-functional team.
- Ability to self-start and self-motivate.
Skills
- Public Relations
- Media Strategy
- Media Relations
- Storytelling
- Pitching
- Press Releases
- Thought Leadership
- Reputation Management
- Communications Strategy
- Issues Management
- Media Coverage Tracking
- Data Analysis
- Award Submissions
- Mentoring
- Architecture and Design Understanding
- Journalism Principles
- Editorial Standards
- AI Tool Proficiency
- Organizational Skills
- Project Management
- Time Management
- Writing
- Editing
- Proofreading
- Grammar and Spelling
- Interpersonal Skills
- Collaboration
- Teamwork
- Self-Motivation
Location
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- $97,000 - $140,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Wellness programs
- Mental health support
- Short-term disability (STD)
- Long-term disability (LTD)
- Life insurance
- 401(k) retirement plan
- Generous paid time off (PTO)
- Professional development stipend
- Dedicated time for continuing education
- Performance-based bonuses
About the Company
- Perkins&Will is committed to supporting the well-being and growth of its team members.
- The company fosters a culture that is diverse and inclusive, striving for fair and competitive pay practices.
- Perkins&Will believes that inclusion spurs creativity and innovation.
- The company's purpose is that 'Design has the power to inspire joy, uplift lives, and strengthen the spirit of community.'
Equal Opportunity
- Perkins&Will has established and adopted an Equal Employment Opportunity Employment policy (“EEO”), which is part of the Company’s Human Resources Policy.
- The purpose of this EEO policy is to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity or expression, gender reassignment, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law.
- Perkins&Will will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.