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About the Role

Join OLIVER's new in-house studio for a leading haircare brand as a Content Creator. Deliver platform-native haircare content for UK Instagram and TikTok, focusing on curly, frizz-prone, and dry hair. Take content from brief to publish-ready, setting the quality standard for the brand across UK and EMEA.

Responsibilities

Create high-quality, on-brand content for UK Instagram and TikTok channels, including short-form video, Reels, TikToks, static and carousel assets, motion, Stories, reactive posts, tutorials and creator-style content.
Create credible, accessible and useful content for a range of hair types, textures and concerns, with particular emphasis on curly, frizz-prone and dry hair.
Produce haircare routines, styling tutorials, product demonstrations and educational content that accurately reflect the needs and experiences of people with curly, frizz-prone and dry hair, consistent with approved product claims.
Take content from concept through planning, shooting, editing and finishing, so every asset is platform-native, optimised for mobile and ready to publish.
Turn briefs, insights and trends into clear social concepts and pitch them to the Creative Director and wider team.
Write and refine hooks, scripts, captions, on-screen copy, calls to action, storyboards and shot lists.
Build repeatable formats, recurring series and modular systems (templates, variants, cut-downs and alternate hooks) that can be repurposed across organic and paid social for different hair types and needs.
Represent different hair types, curl patterns, textures, identities and experiences thoughtfully, so content feels authentic, inclusive, relatable and useful to a broad UK audience.
Plan and run agile shoots, from phone-shot content to structured productions, directing talent, creators and hairstylists with different hair types and textures, and working with lighting, sound, props and locations.
Edit social-first video with a strong grasp of hooks, pacing, retention, audio, subtitles and on-screen text, meeting brand, legal, accessibility and platform requirements.
Work with social and data teams to track performance and decide which hooks, formats and edits to repeat, develop, optimise or stop, including which hair topics and needs resonate most.
Respond quickly to trends and reactive opportunities while protecting creative quality.
Partner with the Social Media Manager, strategists, designers, producers, influencer teams and brand stakeholders to keep content aligned, approved and delivered on time.
Share good practice, including haircare content techniques, editing approaches and AI-assisted workflows.
Utilize advanced Gen AI tools to enhance creative output and efficiency across ideation, scripting, storyboarding, versioning and post-production.
Design AI-assisted workflows for yourself and your team, and train others in effective AI tool use.
Apply agentic thinking for complex, multi-step challenges, such as breaking a campaign into repeatable, testable content systems.
Maintain rigorous human oversight of AI-generated content, including awareness of brand safety, copyright, authentic representation of diverse hair types and disclosure when using AI-generated content.

Requirements

A strong portfolio of social-first video and static content, with professional experience creating for TikTok and Instagram.
Professional experience creating haircare content focused on curly, frizz-prone and dry hair, including styling routines, product demonstrations, tutorials and educational content.
A portfolio that shows thoughtful, authentic representation of curly, textured, frizz-prone and dry hair.
A strong practical understanding of curly, frizz-prone and dry hair, including curl patterns, textures, moisture needs, styling techniques and common concerns.
Experience directing talent, creators or hairstylists with different hair types and textures, and an inclusive approach to representing different curl patterns, identities and experiences.
Expert-level skills in creative concepting, shooting, editing, copywriting and social storytelling, with experience turning briefs into publish-ready work within brand guidelines and approvals.
Experience creating content for consumer brands. Haircare or beauty experience is strongly preferred, and FMCG is beneficial.
A genuine interest in haircare, beauty, styling and creator culture, an understanding of UK culture, humour and social behaviour, and good judgement about which trends fit the brand.
A strong understanding of TikTok and Instagram best practice, including what drives watch time, retention, saves and shares, and the ability to tailor ideas to each platform.
Comfort presenting ideas and collaborating across creative, social, strategy, data and brand teams.
Open to feedback, quick to iterate and able to give clear, constructive feedback.
Strong attention to detail, file management and asset organisation.
A solutions-focused approach to production challenges.
Ability to manage several projects at once and estimate what is achievable.
Experience with Gen AI tools to enhance creative output and efficiency.
Experience designing AI-assisted workflows and training others.
Understanding of AI's capabilities and limitations.
Formal degrees are welcome but not required. Equivalent experience counts.

Skills

TikTok
Instagram
Content Creation
Video Editing
Social Media
Copywriting
Creative Concepting
Shooting
Storytelling
CapCut
Adobe Premiere Pro
After Effects
Photoshop
Canva
Figma
Mobile Shooting
Mobile Editing
Gen AI
AI-assisted workflows

Location

London
Weybridge

Work Type

7 month FTC
Hybrid

Experience Level

Mid-Senior

Education Level

Formal degrees welcome but not required; equivalent experience counts.

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Our values shape everything we do: Be Ambitious to succeed, Be Imaginative to push the boundaries of what’s possible, Be Inspirational to do groundbreaking work, Be always learning and listening to understand, Be Results-focused to exceed expectations, Be actively pro-inclusive and anti-racist across our community, clients and creations.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Equal Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.
We are committed to a fair, thoughtful, and equitable experience for every candidate.