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About the Role
Scale automated, multi-channel customer engagement across markets using Braze as the core platform to build revenue-driving CRM use cases across email, app push, web push, and other direct channels. This hands-on role combines customer insights, data-driven thinking, and a passion for events to create personalized customer interactions at scale.
Responsibilities
- Develop communication initiatives around changing thematic focuses to achieve optimal commercial and content results.
- Operationally implement activities, including defining target groups and optimal channel mix.
- Leverage automation skills to support the move from manual campaigning to automated, personalized, and trigger-based communications.
- Shape best practices for Braze usage.
- Measure the success of activities, analyze results, and continuously optimize them.
- Identify new potential, drive innovation, and elevate marketing activities through a test-and-learn mindset.
- Translate local user needs into scalable, international customer interaction strategies.
- Collaborate with colleagues across different markets.
Requirements
- Delivered tangible business impact through automated CRM (e.g., increased repeat purchase, reactivation, engagement, conversion, revenue, or customer lifetime value) in an international environment.
- Experience with Braze is a plus, but experience with comparable modern customer engagement platforms (such as Bloomreach, Emarsys, or others) is equally relevant.
- Experience with AI agents is a plus.
- An analytical, KPI-driven way of working with a strong affinity for numbers.
- A solution-oriented and pragmatic approach.
- High initiative.
- Ability to work independently, in an organized and reliable manner.
Skills
- Automated CRM
- Retention marketing
- Customer insights
- Data-driven thinking
- Personalized customer interactions
- Braze platform usage
- KPI analysis
- Test-and-learn methodology
- International strategy translation
Location
- Berlin
- Hamburg
Work Type
- Full-time
Experience Level
- 3-5 years experience
Benefits
- 30 days of paid vacation plus the option of up to 15 days of unpaid leave
- 25 days of workation within the EU
- Flexible working hours
- Sofa Concerts and employee events
- Discounts on ticket purchases & opportunities for clearing assignments
- Corporate benefits and discounts at KESS
- Central location & subsidy for a Job Ticket or Germany Ticket
- Bike leasing
- Mental health program & company pension scheme
- “GoFluent” language learning platform
- Lunch & Learn sessions
About the Company
- Our team’s mission is to reach and engage fans and event enthusiasts across all kinds of live entertainment moments.
Equal Opportunity
- We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.