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About the Role
This role is part of the Strategy, Transformation & Growth Team, acting as the firm’s "central nervous system" to build scalable infrastructure and data-backed frameworks. It ensures strategic choices and unique brand differentiating experiences are translated into repeatable, optimized market performance.
Responsibilities
- Partner with BU Marketing and CD to design event programs that facilitate specific client engagement and cross-selling opportunities.
- Lead the planning and execution of the firm’s most complex marquee events, managing the timeline from initial concept through post-event analysis.
- Drive the tactical strategy for major industry conferences, ensuring Cooley’s presence is high-impact, coordinated, and differentiated.
- Serve as the day-to-day liaison for BU stakeholders, translating their specific practice goals into actionable experiential plans.
- Collaborate with CD and BU leads to identify key targets for premier events and develop structured "follow-through" plans to accelerate the sales cycle.
- Source and manage premium vendors and lead the contract negotiation process, ensuring all services meet the firm’s standards for "Premier" delivery.
- Lead on-site teams for major activations, acting as the primary point of contact for partners and ensuring a seamless experience for all attendees.
- Ensure that every premier activation captures critical client data and transitions it into the CRM to support long-term relationship management.
- Manage the specific budgets for assigned marquee programs, ensuring precise tracking, variance reporting, and cost-efficiency.
- Master the use of event technologies to manage registration, attendee engagement, and logistics, coaching the Specialist level on best practices.
- Serve as direct supervisor and mentor to direct reports.
- Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
- Manage staffing coverage, review and process time logs/time off requests.
- Support business professional development and continued educational opportunities.
- In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
- All other duties as assigned or required.
Requirements
- Proficiency in Microsoft Office suite, iManage and other firm applications after orientation.
- Ability to work extended and/or weekend hours, as required.
- Ability to travel, as required.
- 5+ years applicable experience in marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function.
- 2+ years of exempt/management experience in relevant roles.
- Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in specified areas, and become a resource and mentor to others.
- Must have professional services industry experience and/or B2B marketing experience.
- Must have CVENT, TicketManager, and CRM experience.
- Experience with vendor management, contract negotiations, and onsite delivery.
Skills
- Entrepreneurial by nature
- Excellent attention to detail
- Approaches tasks through a lens of quality and consistency
- Approaches tasks through a digital first lens
- Exceptional interpersonal and communication skills with ability to facilitate and solve problems
- Ability to organize, prioritize and coordinate multiple activities often under tight timelines
- Takes a consultative approach to set goals, drive projects, and achieve outcomes
- Strong judgment
- Team-player with collaborative spirit
- Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
- High level of professionalism at all times
- Demonstrated ability to lead through influence and develop talent
- Proactive, analytical mindset
- Effective presentation skills
Experience Level
- 5+ years applicable experience
- 2+ years of exempt/management experience
Education Level
- Bachelor’s degree (Preferred)
Salary/Compensations
- $130,000 - $195,000
Benefits
- Medical
- Health savings account (with applicable medical plan)
- Dental
- Vision
- Health and/or dependent care flexible spending accounts
- Pre-tax commuter benefits
- Life insurance
- AD&D
- Long-term care coverage
- Backup care for children and/or adults
- Other parental support benefits
- Firm-paid life insurance
- Firm-paid AD&D
- Firm-paid LTD
- Firm-paid short term medical benefits
- 21 days of Paid Time Off (“PTO”)
- 10 paid holidays each year
- Generous parental leave
- Fertility benefits
About the Company
- Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.
Equal Opportunity
- EOE