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About the Role
Blanc Labs seeks a Paid Acquisition/Media & Growth Specialist to manage paid acquisition and conversion optimization for direct-to-consumer marketing funnels, specifically for regulated financial services products. This role involves running and optimizing campaigns on Google Ads and Meta, and improving landing pages and funnels to convert traffic into qualified leads. A proven track record in both disciplines is essential.
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google Ads and Meta Ads Manager, including keyword/audience strategy, bidding, budget management, retargeting, and display.
- Own conversion tracking and analytics (GA4, pixels, server-side conversion tracking), optimizing for cost per qualified lead.
- Design and continuously improve landing pages and funnel flow, including page design and conversion-focused copywriting.
- Run a disciplined A/B testing program with a clear methodology to increase funnel conversion.
- Write and adapt copy that adheres to trust, disclosure, and claim constraints for regulated financial services offers.
- Integrate an AI-powered feature as the primary next step on the page, naturally within the conversion path.
- Set up clean data and analytics capture across systems for end-to-end performance measurement.
- Build and operate entirely within Blanc Labs-owned ad accounts, domain, and tools.
- Hand over all source, assets, and data as work progresses and at engagement end.
- Participate in an initial vetting step, potentially including a paid-media test/audit or funnel teardown, before a longer-term commitment.
Requirements
- Deep hands-on experience in both Google Ads and Meta Ads Manager, with a lead-generation background.
- Experience advertising regulated financial products (mortgages, loans, insurance, or business banking).
- Working familiarity with Google's and Meta's ad restrictions for regulated financial products.
- A track record of optimizing funnels for regulated financial products, understanding trust, disclosure, and claim constraints.
- Strong conversion copywriting ability and a disciplined, well-documented A/B testing methodology.
- Strong tracking and analytics fluency: GA4, pixels, and server-side conversion tracking.
- Proven record running comparable budgets and funnels, with verifiable references and results.
- Comfort operating entirely within client-owned ad accounts, domain, and tools, with full handover of accounts, source, and data.
- For agencies: demonstrated depth in both paid media and funnel/CRO, named senior leads, and firm-level regulated-financial experience.
- Reliability and a proven track record over price.
Skills
- Paid acquisition
- Conversion optimization
- Google Ads
- Meta Ads Manager
- Landing page design
- Funnel optimization
- Conversion copywriting
- A/B testing
- GA4
- Pixels
- Server-side conversion tracking
Location
- Toronto
Work Type
- Full-time
- Contract
Experience Level
- Proven track record
About the Company
- Blanc Labs is a premier partner for global enterprises, leading the way in digitization, automation, and the development of next-generation digital products and services.
- Headquartered in Toronto, we partner with clients in North & South America to digitize and automate their operations and build their next generation of digital products and services.
- We empower clients to enhance their digital offerings and bring creative solutions to the market faster.
- Learn more at www.blanclabs.com.
Equal Opportunity
- Blanc Labs is an equal opportunity employer and is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
- Accommodations within reason due to a disability or medical need are available on request for candidates taking part in the recruitment process.