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About the Role
AMD is seeking a commercially driven marketing leader to develop and execute B2B marketing strategy across Northern Europe, focusing on the UK, Norway, and Sweden. This role involves creating an integrated regional marketing plan for Channel and Enterprise audiences, aligned with EMEA business priorities, and will translate the overall EMEA strategy into actionable regional plans. You will collaborate with Sales leadership, Business Units, central marketing, OEM teams, Global Account Managers, partners, and agencies to deliver coordinated marketing programs, driving demand, pipeline progression, and revenue growth.
Responsibilities
- Develop and lead the Northern Europe B2B marketing strategy and integrated 360-degree marketing plan across Enterprise and Channel.
- Translate EMEA B2B priorities into locally relevant programs aligned with regional market dynamics, Sales priorities, target accounts, customer needs and partner opportunities.
- Own and manage the allocated regional commercial marketing budget, measuring return on marketing investment across Channel activities and AMD-led campaigns.
- Track and evaluate marketing contribution to demand generation, pipeline progression and closed-won revenue.
- Partner closely with regional and EMEA Sales leadership to establish shared priorities, measurable objectives and clear marketing plans.
- Serve as the senior regional Marketing lead, providing strategic counsel, direction and regular updates to senior stakeholders.
- Identify commercial opportunities, market gaps and competitive risks, recommending marketing investment and activities that support AMD’s growth objectives.
- Drive effective collaboration across Sales and Marketing teams, ensuring clear ownership, alignment and timely decision-making.
- Lead regional Enterprise marketing activities designed to create awareness, engagement, qualified demand and pipeline progression.
- Lead the regional Channel marketing strategy across distributors and retailers, partnering with OEM Marketing teams and the wider ecosystem.
- Lead, coach and develop the regional marketing team, ensuring clear objectives and alignment with AMD’s commercial and route-to-market priorities.
- Partner with Channel Sales, partner teams and Business Units to develop joint go-to-market programs, enablement activities and demand-generation initiatives.
- Ensure Channel programs are commercially focused and measured against agreed pipeline, revenue and partner engagement objectives.
- Connect Enterprise and Channel initiatives where appropriate to strengthen customer reach, partner participation and overall regional impact.
- Travel up to 25% of the time.
Requirements
- B2B marketing experience within the semiconductor, high-tech or broader technology industry; experience gained within an agency environment supporting relevant technology clients is also valued.
- Strong Channel or partner marketing experience working with distributors, systems integrators or ecosystem partners.
- Demonstrated ability to partner with senior Sales leaders and influence across complex, matrixed organizations.
- Experience working across Business Units, central marketing functions, partner organizations and external agencies.
- Experience developing and executing integrated regional marketing plans across multiple countries or markets.
- Strong understanding of demand generation and the role of marketing in supporting pipeline progression and revenue growth.
- Working knowledge of digital marketing, including paid media, promotional strategy and social media, with the ability to adapt plans for local markets.
- Experience managing events, including large-scale industry events and on-site execution.
- Strong project management skills with experience coordinating cross-functional teams and external partners across multiple geographies.
- Commercial negotiation skills with the ability to develop effective co-marketing programs with distributors and partners.
- Experience across the UK, Ireland and Nordic markets is highly desirable.
- Exposure to Server and Commercial Client audiences is desirable.
- Excellent written and verbal communication skills in English.
- Proficiency with Microsoft Office and familiarity with Microsoft Copilot, AI and generative AI tools.
Skills
- B2B marketing
- Channel marketing
- Partner marketing
- Demand generation
- Event management
- Localized marketing execution
- Strategic thinking
- Hands-on execution
- Stakeholder leadership
- Marketing performance measurement
- Digital marketing
- Paid media
- Promotional strategy
- Social media
- Project management
- Commercial negotiation
- Microsoft Office
- Microsoft Copilot
- AI
- Generative AI
Location
- United Kingdom
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor’s degree or equivalent experience
Benefits
- AMD benefits at a glance
About the Company
- At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future.
- Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward.
Equal Opportunity
- AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.
- We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.