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About the Role

The Orchard is seeking a motivated and forward-thinking Audience Development & Marketing Strategy Director for a 12-month parental leave cover. This role focuses on growing audience data, driving engagement through CRM strategies, and fostering fanbases to increase sales and revenue for new and existing releases.

Responsibilities

• Lead the day-to-day development and execution of strategies to grow artists’ first-party fan audiences across email & SMS.
• Serve as the main point of contact for CRM and audience development, encouraging best practices with internal and third-party tools.
• Develop scalable acquisition frameworks and benchmarks adaptable across artists, genres, and campaign types.
• Define campaign KPIs and benchmarks across acquisition channels, markets, artists, and campaign types.
• Build case studies and best-practice guidance to scale successful acquisition strategies.
• Assist with executing creative and innovative marketing campaigns.
• Collaborate with the Paid Media team to deploy digital advertising campaigns across platforms like Meta, TikTok, Google, Snapchat, and Spotify.
• Identify opportunities for artist and label development through internal and external resources.
• Work with multiple departments to bring innovative marketing activations to life.
• Foster fan community relationships to amplify campaign reach and effectiveness.
• Proactively identify challenges and provide solutions to keep release campaigns on track.
• Demonstrate flexibility and balance in supporting label needs.
• Be nimble and able to move with importance and vision as priorities arise outside of process.

Requirements

• Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing, or related experience in the music industry or a similar field.
• Proven track record of successful campaign development, audience growth, and execution.
• In-depth understanding of social media platforms and current trends.
• Understanding of digital service provider platforms and their use in digital marketing campaigns.
• Strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
• Basic Photoshop, HTML, and video editing software experience is preferred.
• Excellent verbal and written communication skills.
• Familiarity with Google Suite and project management software is a plus.
• Strong project management skills and ability to handle multiple campaigns simultaneously.
• Highly organized professional with close attention to detail, ability to multitask, and prioritize to tight deadlines.
• Must be at least 18 years of age.

Skills

• Audience development
• Digital marketing
• Fan acquisition
• Growth marketing
• CRM strategies
• Marketing campaigns
• Social media platforms
• Digital service provider platforms
• Analytics tools
• Photoshop
• HTML
• Video editing
• Communication skills
• Google Suite
• Project management software
• Project management

Location

• London

Work Type

• Hybrid
• 12 Month parental leave cover

Experience Level

• Minimum of 5 years

Benefits

• Private medical cover
• Generous pension scheme
• Life assurance
• Income protection
• Music industry perks
• Time off over winter break

About the Company

• The Orchard is a vibrant global community.
• Sony Music is an active part of a culturally and socially diverse society.
• Sony Music aims for a diverse and inclusive workforce.

Equal Opportunity

• Sony Music is an equal opportunity employer and supports workforce diversity.
• We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
• We apply this policy without regard to any individual’s sex, race, religion, origin, sexual orientation, marital status, medical condition or disability.