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About the Role
The Manager, Commerce Activation role will leverage retail expertise to deliver excellence in biddable retail media channels, ensuring seamless integration of performance-led retail media efforts into a holistic commerce strategy. This role will partner with agency teams to translate client briefs into actionable plans, collaborate across biddable channels, and develop advanced performance-led strategies to unlock growth opportunities.
Responsibilities
- Manage a team of direct reports and their career development.
- Oversee search and programmatic media activations across several retailer media networks.
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment.
- Maintain excellent relationships with key account stakeholders to maximize promotional opportunities.
- Ensure on-going campaign compliance to established guidelines and best practices.
- Lead the incorporation of cross-channel testing and optimization strategies.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Synthesize key data points, identify trends, and recommend activities to maximize business results.
- Address technical issues with media campaign serving.
- Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement.
- Manage reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 3+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
- Experience managing a team of direct reports.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Experience with retail bid management platforms, such as Pacvue or Skai.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Skills
- Search
- Programmatic
- Biddable retail media
- Commerce strategy
- Performance-led strategies
- Retail media networks
- Bid management technologies
- Microsoft Office Suite
- Excel
- PowerPoint
- Outlook
- Retail commercial elements
- Media channel integration
- Retail bid management platforms
- Campaign management
- Campaign optimization
- Project management
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 3+ years of experience
Education Level
- Bachelor’s Degree
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.