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About the Role
You will own and run the Stratus Marketing Machine, a system designed to generate leads and brand equity by leveraging customer proof, content, and offers. Your mission is to drive qualified demand, increase local visibility, and enhance brand reputation for Stratus Clean PNW.
Responsibilities
- Design and run the Stratus Clean PNW Marketing Machine, building and maintaining checklists for customer proof, content, and campaigns across SEO, social, email, and sales collateral.
- Own local SEO, including Google Business Profiles, on-site SEO, location pages, citation management, and reporting for key markets.
- Build and enforce a review-generation system across franchisees with clear scripts, touchpoints, and goals.
- Create and manage a content calendar for LinkedIn and other platforms, focusing on case studies, proof, and offers for facility managers.
- Coordinate with external vendors (paid media, web) by setting targets, reviewing performance, and making keep/kill/scale decisions.
- Report weekly and monthly on scorecard metrics, insights, and planned experiments.
- Work cross-functionally with franchise owners and sales to ensure marketing promises align with delivered services and reinforce the brand.
Requirements
- 5–8+ years in hands-on local marketing (SEO, Google Business, social/content) for service or multi-location businesses.
- Demonstrated ability to improve rankings, traffic, and leads with before/after examples.
- Experience thinking in systems, utilizing checklists, playbooks, and repeatable processes.
- Comfortable with both strategic and scrappy execution, from data analysis to content creation.
- Data-driven approach with the ability to build and interpret dashboards to inform behavior.
- Acts like an owner, with work tied to business outcomes.
- Ability to build a simple dashboard, read it, and change behavior based on it.
- Wants work tied to real business outcomes, not activity.
Skills
- Local Marketing
- SEO
- Google Business Profiles
- Social Media Marketing
- Content Marketing
- Email Marketing
- Sales Collateral Creation
- Google Analytics
- Google Search Console
- Data Analysis
- Dashboard Creation
- Vendor Management
- Cross-functional Collaboration
Location
- Oregon
- Washington
- Portland
- Seattle
Work Type
- Full-time
Experience Level
- 5-8+ years
Salary/Compensations
- Competitive base salary in line with experienced marketing managers in Portland/Seattle
- Performance-based bonus tied to scorecard
Benefits
- Health benefits (medical, dental, vision)
- 401 (k) with company matching
- Paid sick day
- Paid vacation
- Paid holiday
About the Company
- Commercial cleaning master franchise serving Oregon and Washington.
- Aims to be the go-to name for reliable, elevated cleaning in the Pacific Northwest.
- Building a Stratus Marketing Machine: a repeatable system that turns customer proof, content, and offers into leads and brand equity without depending on the founder.