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About the Role
This is a rare opportunity to build a growth engine from scratch with strategic latitude. You'll own the full funnel, acquisition, activation, monetisation, retention, while sitting at the intersection of product, commercial, and marketing. You'll work with a small, high-calibre squad and have the autonomy to decide not just how to grow, but where to place your bets.
Responsibilities
- Own the commercial P&L model, creating different monetisation strategies that fund and flywheel the next phase of growth.
- Build and execute the growth roadmap from scratch, identifying highest-leverage channels, sequencing bets, and evolving strategy.
- Run high-velocity experiments across paid, organic, and owned channels, combining qualitative signals with quantitative data.
- Engineer viral and organic loops, including referral mechanics, content flywheels, and community-driven growth.
- Work closely with the product team to sharpen the value proposition, refine messaging, and deepen product-market fit.
- Partner with Voy's brand team to build a consumer product that earns trust and stands out in the market.
Requirements
- Have built and scaled a product from 0 to 1 as a founder, founding team member, or early growth hire.
- Ability to see the big picture and execute fast without waiting for permission or a perfect team.
- Thrive in fast-moving environments with shifting priorities and ambiguity.
- Prioritize ruthlessly for highest leverage initiatives.
- Go deep into data to support decision making and understand user behavior.
- Comfortable being wrong and correcting fast.
- Deep understanding of growth mechanics including paid, organic, viral, and content loops.
- Curious about how preventative health can change lives.
Skills
- Growth strategy
- P&L ownership
- Monetisation strategies
- Roadmap development
- Experimentation
- Data analysis
- Viral loops
- Organic growth
- Content marketing
- Community building
- Brand building
- Product-market fit
- Customer obsession
Location
- UK
- International
Work Type
- Full-time
Experience Level
- Director
About the Company
- This is not a theoretical strategy role, it’s for builders who want to launch, learn, and scale.
- Real P&L ownership and a direct line to impact.
- Building a brand that partners with one of the most trusted names in UK health.
- A company that's already proven it can scale consumer health products.
- Provides the platform, ownership, and support to grow from scratch, wear multiple hats, and be the driving force behind a new business.