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About the Role

Wavemaker UK is seeking a Planning Director to join their growing planning team. This role will drive planning across specific clients and serve as a media planning expert, focusing on creating industry-leading work and positively impacting consumers and brands.

Responsibilities

Develop an advanced understanding of media channels, channel ecosystems, and planning best practices.
Translate strategic approach into planning practices for specific client briefs and pitches.
Apply an advanced understanding of Wavemaker’s Purchase Journey thinking and planning philosophy.
Gain a deep understanding of the consumer, client’s business, and specific opportunities using internal and external tools.
Maintain an expert overview of the media market landscape and trends.
Build media owner relationships.
Oversee campaign management, ensuring quality control and high standards of output.
Develop a skilled understanding of commercial practices and the wider agency.
Build and maintain client and agency relationships at a mid-senior level.
Own planning presentations, including defining inputs and collaborating with teams to meet deadlines.
Lead brainstorms and idea creation for campaigns.
Independently problem-solve by integrating and questioning data and insights to find solutions.

Requirements

Skilled in Practice Area Knowledge, including using tools, technology, techniques, and systems.
Comfortable presenting direct from platform and developing stories from data.
Confidently answer client questions and liaise with internal teams.
Skilled in Problem Solving, using critical questioning and maintaining a broad perspective.
Understands how to resolve escalated issues and supports others in problem-solving.
Skilled in Stakeholder Relationships, with expert knowledge of client and agency structures.
Identifies key decision makers and understands their perspectives to build relationships.
Strong knowledge of the client sector/industry.
Advanced in Effective Communication, leading the delivery of relevant and accurate information.
Consistently delivers communications to influence and educate all levels of seniority.
Creatively develops presentations and communications for complex information.
Guides others on best practices for creating clear, concise, and organized communication materials.
Advanced in Campaign Management, reviewing the work of others and providing coaching.
Acts as the escalation point for campaign management issues.
Provides actionable insights during mid and post-campaign reports.
Oversees team members to discuss current projects and prioritizes resources.
Skilled in Compelling Storytelling, applying big picture thinking and leveraging organizational and industry trend understanding.
Designs differentiated communications for various internal and external audiences.
Advanced in Ideas Creation, leading new projects and proactively generating ideas.
Coaches others to gain new insights and view opportunities from different perspectives.
Skilled in Comms Planning, applying knowledge of client, audience, channel, market, and category.
Translates learnings and trends into effective marketing communication strategies with clear measurement.
Applies purchase journey thinking and visualization of how the media plan works across channels.
Translates strategic direction into directional roles for media, channel roles, and in-channel behavior.
Identifies and recommends budget shifts as campaigns are in-flight.
Must have the right to work in the UK.

Skills

Media planning
Channel ecosystems
Purchase Journey thinking
Internal tools
External tools
Media market landscape
Campaign management
Client relationship management
Agency relationship management
Comms planning
Storytelling
Problem solving
Data analysis
Presentation development
Stakeholder management
Commercial practices
AI-driven media
Data and intelligence
Agentic marketing platform
Open Intelligence

Location

Work Type

Hybrid

Experience Level

Associate Director
Director

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using their pioneering agentic marketing platform, WPP Open.
WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale through WPP Open and Open Intelligence.
WPP Media is committed to Be Extraordinary, Lead Optimistically, Champion Growth and Development, and Create an Open environment built on trust and respect.
Employees can leverage extensive global WPP Media & WPP networks for career growth and professional connections.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
An inclusive culture is fostered through employee resource groups and frequent in-office events.