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About the Role

Join MSL as an Account Executive to shape impactful stories for leading Canadian brands. You will drive results across PR, social, and influencer marketing by building strong client relationships and delivering measurable ROI in a dynamic team environment.

Responsibilities

Shape bold campaigns that spark conversations and elevate brands across PR, events, media relations, social, and influencer marketing.
Build powerful connections with media and influencers to land stories that make headlines.
Create content that captivates—from press releases to social posts—bringing ideas to life with exceptional writing.
Own the process: lead strategy, execution, and reporting to deliver measurable impact.
Drive influencer programs end-to-end, from sourcing talent to crafting standout collaborations.
Bring fresh ideas, mentor teammates, and help win new business.

Requirements

2–3 years of PR experience, ideally with consumer or beauty brands.
Proven skills in media relations, social media, influencer partnerships, and event management.
A creative storyteller with strong research and writing abilities.
Excellent communication, organization, and time management skills.
Comfortable working in a fast-paced, collaborative environment.
Hands-on experience with Instagram, TikTok, and emerging social platforms.
Detail-oriented multitasker who double-checks for accuracy.
Tech-savvy with Microsoft Office and project tools and platforms is a plus (i.e., Meltwater, Muck Rack, CreatorIQ, Traackr, Copilot, etc.)
Passion for trends, consumer insights, and innovative ideas.

Skills

Media relations
Social media
Influencer partnerships
Event management
Content creation
Public relations
Writing
Research
Communication
Organization
Time management
Instagram
TikTok
Microsoft Office

Location

Toronto

Work Type

Hybrid

Experience Level

2-3 years

Education Level

Post-graduate diploma in Public Relations, Communications, or a related field

Salary/Compensations

CAD$55K-$58K per year

Benefits

Competitive compensation
Generous vacation
Mental health support
Parental leave top-up
Professional development allowances
Regular social events
Wellness programs
Volunteer opportunities
Access to world-class learning and leadership development through Publicis Groupe

About the Company

MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society.
We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI.
Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world.
That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.
Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community.
It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.

Equal Opportunity

We’re committed to building a diverse and inclusive workplace.
Accommodations are available throughout the hiring process upon request.
MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.