Marketing and Promotions Lead at PGA of America | CA, US | Rezi

Marketing and Promotions Lead at PGA of America

Marketing and Promotions Lead

PGA of America · CA, US

1 weeks ago

Marketing and Promotions Lead

PGA of America · CA, US

12 days ago
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About the Role

Responsible for ensuring the Championship achieves its corporate hospitality and ticket sales revenue, quality of service, and profitability objectives. Lead the fulfillment of ticket sales, marketing, and promotional strategy for the Championship.

Responsibilities

  • Develop and implement marketing and promotions campaigns to enhance Championship sales and overall multi-channel marketing strategies.
  • Manage the fulfillment of all channel marketing assets for the Championship.
  • Liaise with local organizations to create and activate approved sales initiatives and promotional campaigns.
  • Develop and activate approved local corporate partnerships to grow ticketing database and sales.
  • Direct and assist in communication to Corporate Hospitality/Club Member/Ticket Holders on e-newsletters and other communications.
  • Assist in the strategy development and implementation of approved local social media efforts.
  • Manage local and regional media relations efforts.
  • Assist in the day-to-day reporting of the championship ticketing system.
  • Maintain and provide regular updates on multi-channel marketing plans, activations, and ticket sales.
  • Work to achieve Championship revenue goals and ensure spending limits are not exceeded.
  • Identify potential new clients in the local and regional market.
  • Assist with all steps in the sales and services process by coordinating sales collateral, sending mailings, contracts, collecting payments, and sending gifts/invitations.
  • Serve as the primary administrative on-site contact for Club Member ticket purchasers and assigned corporate clients.
  • Respond to consumer inquiries and requests for assistance.
  • Make sales appointments with corporate prospects.
  • Coordinate and support all on-site corporate hospitality special events.
  • Work closely with various staff to ensure compliance with PGA guidelines.
  • Prepare for Championship week, determine materials/equipment needed, order supplies, organize venue inspections, and coordinate hospitality staff and volunteers.
  • Provide regular updates on pending and completed Club Member ticket sales.
  • Complete weekly and monthly tasks on a timely basis.
  • Assist the Championship Sales Committee by attending meetings, preparing agendas, notifying members, reserving space, and following up on clients.
  • Help establish, maintain, and foster Club and Community relations.
  • Assist with preparing, monitoring, and administering an annual budget.
  • Assist in the recruitment and management of Corporate Hospitality Assistants / Interns.
  • Represent the Championship in a professional and knowledgeable manner when networking and making hospitality presentations.

Requirements

  • Four years sales and marketing experience.
  • Must be comfortable with customer interaction with CEO’s, Marketing Directors and Event Planners for local, national and international companies.
  • Ability to travel up to 15% of the time.
  • Ability to stand for extended periods (6+ hours per day).
  • Ability to work overtime, including weekends (sometimes up to 15 hours a day).

Skills

  • Knowledge of sales management techniques.
  • Ability to identify and execute sales and marketing strategies and activities.
  • Ability to monitor client needs and take appropriate action.
  • Ability to foster strong relationships and build a sense of team commitment.
  • Ability to set targets, design growth plans and capture new business.
  • Ability to utilize an awareness of industry marketing and ever-changing corporate hospitality and entertainment trends.
  • Ability to represent the Championship in a professional and knowledgeable manner when networking, making hospitality presentations, etc.
  • Knowledge of Google Workspace.

Location

  • PGA Frisco

Work Type

  • Full-time
  • Onsite

Experience Level

  • Mid-level

Education Level

  • Bachelor's degree (B.A.) in sports marketing, business or hospitality management or related major.

Salary/Compensations

  • $80,000 - $90,000

Benefits

  • Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

About the Company

  • Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf.
  • Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

Equal Opportunity

  • PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law.
  • In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people.
  • DFWP.