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About the Role

Responsible for steering and executing the regional Marketing & Communications strategy to enhance brand equity, accelerate client acquisition, and drive long-term client loyalty with a central focus on the internal boutique network. Overseeing CRM, VM, local PR & Media as well as events and digital marketing activities, this role ensures brand consistency while reinforcing the Maison’s exclusivity, enhances brand reputation, and spotlights A. Lange & Söhne’s unique fine watchmaking heritage and distinct competitive edge across the European market.

Responsibilities

Localize brand strategies, adapting and implementing global brand marketing strategies at the local level, with a primary focus on areas hosting A. Lange & Söhne boutiques, ensuring strict alignment with global guidelines.
Assess the brand's unique selling points within the local market, identify growth opportunities, and leverage regional nuances to tailor execution.
Oversee the regional implementation of global marketing campaigns and product launches, guiding the team and coordinating cross-functional execution to meet regional campaign objectives.
Define and monitor key performance indicators (KPIs) for all marketing activities, evaluate results, and continuously optimize performance based on insights.
Conduct continuous research on current regional trends and communication channel developments to improve marketing strategy implementation.
Localize and execute global CRM strategies to effectively lead prospects through funnels.
Ensure strong integration of the CRM perspective and client experience dimension with the local brand strategy.
Monitor CRM KPIs and CE dashboard.
Drive the development of internal visual merchandising capabilities across the market, especially within boutiques, with the support of the VM manager.
Connect VM manager with Retail Operations Director to seamlessly translate global visual merchandising directives into local boutique implementations.
Empower the Event manager to develop events and activations that leverage HQ strategy, concepts and toolkits and translate them into bespoke, on-brand and region-specific client experiences.
Assist the Event manager in event execution by facilitating relationships with external event agencies, sponsors and other key stakeholders.
Enable the PR and Media manager to selectively build and nurture partnerships with key industry opinion leaders, journalists, media, agencies and watch communities, focusing on the country/cities where internal boutiques are located.
Regularly monitor and evaluate editorial performance and press coverage.
Anticipate potential brand social media crisis and adhere strictly to brand guidelines.
Support the PR and Media manager in designing, executing and optimizing the media plan.
Regularly track, review and report communication activities & results.
Maintain strong awareness of competitors’ media, PR, product positioning and launch activities.
Monitor and control the communication budget.
Embody and exemplify the core values of A. Lange & Söhne in all day-to-day operations and interactions.
Deeply understand the brand DNA, mission, originality, and unique positioning.
Constantly foster creativity and differentiation to enhance brand equity.
Establish relationships built on trust and facilitate seamless collaboration with the HQ marketing team, local Retail and Merchandising teams.
Facilitate round-table discussions, promote best-practice sharing, establish collective objectives & rewards, and foster team cohesion.
Empower and guide the team with clear strategic direction, well-defined roles, structured processes and measurable metrics.
Offer robust onboarding, coaching and continuous training.
Retain and develop high-performing talent through organizational alignment, career mobility opportunities, promotions and structured leave/ re-integration management.
Maintain detailed performance documentation and conduct regular check-ins and manage the annual evaluation process for direct reports.
Actively participate in recruiting marketing team members and partner closely with HR on talent processes.
Proactively manage team dynamics, preventing and resolving unproductive internal conflict or tension to maintain a positive, high-performing environment.
Collaborate with HR and HQ team to ensure equitable remuneration policies.

Requirements

Minimum 8-10 years in a leading Marketing and/or Communications role, preferably within an international luxury environment.
Profound understanding of luxury codes and the expectations of high-net-worth individuals, ideally within the watch industry.
Possesses an established network of Luxury Media and other relevant stakeholders in the region.
Familiarity with digital/social media strategy development and execution.
Excellent communication and presentation skills.
Strong intercultural understanding.
Mature leadership capabilities.
Able to work independently.
Dynamic, pro-active, thorough thinking, accountable, detail-oriented, committed and stress-resistant.
Fluent in English (written and spoken).
German is a plus.
Additional languages, e.g. French, are an advantage.
Very good command of Office tools.
Application documents, including a cover letter and salary expectations, are required.

Skills

Marketing Strategy
Communications Strategy
Brand Equity Enhancement
Client Acquisition
Client Loyalty
CRM
Visual Merchandising (VM)
Public Relations (PR)
Media Relations
Events Management
Digital Marketing
Market Analysis
Campaign Implementation
Performance Monitoring
Market Research
Trend Awareness
Client Experience (CE)
Team Management
Leadership
Talent Retention
Performance Management
Conflict Resolution
Pay Equity Governance
Digital/Social Media Strategy

Location

Berlin

Work Type

Full-time
Hybrid

Experience Level

8-10 years

Salary/Compensations

Attractive and above-tariff remuneration
Including 13th salary
Bonus

Benefits

€50 shopping voucher per month
Modern workplace in the heart of Berlin
Flexible working time models
Sabbaticals
Option to work from home
Ergonomic workplaces
Monthly health allowance
Job bike
Monthly support of €100 for daycare costs per child
Individual offers to help balance work and family
Various development opportunities (coaching, face-to-face courses, online platforms)
Extensive onboarding
Strong team-spirit

About the Company

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector.
Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition.
What we expect from our watches, we expect from us: Never stand still.
Join a company rich in tradition: Regional excellence at A. Lange & Söhne and international collaboration with the Richemont Group enrich your daily work experience.
Expect a stimulating role within a modern Maison of the Richemont Group.
Become part of our A. Lange & Söhne success story and leave your mark.
Enrich a team that passionately and with a strong sense of community carries the work of Ferdinand A. Lange into the future - true to our motto 'Never stand still'.

Equal Opportunity

Be part of a strong team that values equality and collaboration.