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About the Role
As Teamlead Influencer Marketing (f/m/d) at Kess Berlin, you will take strategic and operational responsibility for our influencer marketing activities and continuously develop this important growth channel. You will lead a team of seven, consisting of three full-time employees and four interns, and ensure that our influencer collaborations not only perfectly align with our brand but also make a measurable contribution to our company’s success. You will combine a strong sense for creators, trends, and authentic storytelling with excellent analytical skills. You will challenge existing structures, develop efficient processes, and lay the foundation for scaling our influencer marketing activities sustainably and profitably.
Responsibilities
- Professional and disciplinary leadership, coaching, and development of our influencer marketing team, consisting of three full-time employees and four interns.
- Further development of our influencer marketing strategy and responsibility for planning, managing, and optimizing our campaigns and budgets, keeping brand awareness, customer acquisition, and profitable revenue growth in mind.
- Expanding and maintaining a strong network of relevant influencers, content creators, talent management companies, and agencies, identifying opportunities for long-term partnerships and further developing existing collaborations.
- Demonstrating confidence and professionalism in negotiations with creators, talent management companies, and agencies to secure convincing and commercially attractive terms.
- Continuously analyzing and evaluating influencer collaborations based on relevant KPIs such as revenue, ROAS, CAC, and ROI, identifying optimization opportunities and deriving data-driven recommendations for action.
- Analyzing, standardizing, and automating existing workflows, with a strong drive to transform manual tasks into automated workflows (with the help of AI).
- Working closely with Performance Marketing, Social Media, Creative, and E-Commerce teams to fully integrate influencer marketing into the overall marketing and growth strategy.
Requirements
- At least 4–5 years of professional experience in influencer marketing, ideally at a fast-growing D2C brand in the beauty, lifestyle, or fashion industry.
- Experience in the professional and disciplinary leadership and development of employees, with the ability to successfully manage a team through clear structures, priorities, and constructive feedback.
- Solid understanding of performance-driven influencer marketing and experience in managing collaborations based on commercial KPIs.
- Strong analytical skills and excellent Excel knowledge, particularly in working with large datasets, performance analyses, and reporting.
- Proficiency in common influencer marketing and analytics tools, as well as experience in data-driven campaign management and reporting.
- Experience in optimizing and standardizing operational processes, with a good understanding of how to make workflows more efficient and scalable.
- Strong commercial mindset and the ability to make strategic decisions based on data, insights, and market potential.
- High level of initiative, strong organizational skills, and a hands-on mentality, with the ability to maintain an overview when managing numerous collaborations and projects simultaneously.
- Strong communication and negotiation skills, with a good sense for brand fit, creator selection, and long-term partnerships.
- Very good written and spoken German and English skills.
- Experience in building and scaling operations and/or internationalization.
- Experience with tools such as Airtable, Kolsquare, Linkster, or comparable platforms for creator research, campaign management, and performance analysis.
- Experience with paid partnerships, partnership ads, and the integration of influencer content into performance marketing campaigns.
Skills
- Influencer Marketing
- Team Leadership
- Strategy Development
- Budget Management
- Creator Relationship Management
- Negotiation
- Performance Analysis
- Process Optimization
- AI
- Cross-functional Collaboration
- Excel
- Data Analysis
- Reporting
- Airtable
- Kolsquare
- Linkster
Location
- Berlin
Work Type
- Full-time
Experience Level
- 4-5 years of professional experience in influencer marketing
- Experience in leadership and development of employees
Benefits
- 30 days of paid vacation plus the option of up to 15 days of unpaid leave
- 25 days of workation within the EU
- Flexible working hours
- Sofa Concerts and employee events
- Discounts on ticket purchases & opportunities for clearing assignments
- Corporate benefits and discounts at KESS
- Central location & subsidy for a Job Ticket or Germany Ticket
- Bike leasing
- Mental health program & company pension scheme
- “GoFluent” language learning platform as well as Lunch & Learn sessions
About the Company
- Kess Berlin
Equal Opportunity
- We value diversity and treat all applications equally – regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.