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About the Role

Prime Storage is seeking a Social Media & Business Development Manager to define how a growing platform builds its brand, connects with communities, and drives enterprise value. This role involves building a new approach to social media, community engagement, and local business development across hundreds of properties and markets, supporting customer acquisition, cultivating local relationships, and building programs that grow with the company.

Responsibilities

Develop and execute an integrated organic social media strategy across Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
Define channel specific strategies, content pillars, customer priorities, usage occasions, publishing cadence, and success measures.
Establish social media as a strategic business value growth channel supporting brand leadership, customer acquisition, localized rental demand, and customer/community engagement.
Own the social media editorial calendar, ensuring content is timely, consistent, relevant, and aligned with broader marketing and business priorities.
Maintain consistent brand voice, messaging, visual identity, and tone across all social channels, adapting content to each platform's unique behavior.
Continuously evaluate platform performance, algorithm changes, emerging channels, and new social capabilities to identify growth opportunities.
Evaluate and pilot new social media capabilities, technology, artificial intelligence, partnerships, and content formats to improve marketing impact.
Identify opportunities to turn social engagement into measurable actions like website traffic, customer leads, and rental bookings.
Build scalable programs using social media, local relationships, and partnerships to drive growth across storage and commercial properties.
Support openings, acquisitions, renovations, and expansions through coordinated social, outreach, and partnership activation.
Work with Marketing and Asset Management on future customer engagement, events, and storytelling using repeatable frameworks.
Lead influencer, creator, ambassador, and local partnership strategy, building scalable programs and long-term relationships.
Partner with Paid Media and Search to amplify top-performing creator content and replicate successful programs.
Build a measurement framework tying social and community activity to business outcomes, reporting by platform, market, facility, and partnership.
Use testing to improve continuously, replicate what works across the portfolio, and communicate results to leadership.
Build a scalable social and local-activation model for approximately 370 locations that can grow with company goals.
Use social listening to monitor sentiment, competitors, and local trends, and coordinate with Operations to resolve customer issues.
Develop playbooks, toolkits, templates, and workflows, build a network of internal social champions, and use automation and AI-assisted tools to improve efficiency.

Requirements

Bachelor's degree in marketing, business, communications or a related field.
5+ years in social media, digital or brand marketing, partnerships, or community marketing, with examples of proven results.
Experience with partnerships, influencer relationships, or local activation, ideally across multiple locations or brands.
Strong working knowledge of Instagram, Facebook, TikTok, LinkedIn, and YouTube.
Strong project management, analytical, communication, and negotiation skills.
Experience with social publishing, listening, and analytics tools.
Ability to link marketing and partnership activity to business outcomes.
Ability to work cross-functionally with Marketing, Operations, Asset Management, and leadership.
Preferred: experience in self-storage, commercial real estate, retail, hospitality, or franchise.
Preferred: experience in building scalable programs in a growing organization.

Skills

Social Media Strategy
Business Development
Partnerships
Local Markets
Analytics
Measurement
Enterprise Value Creation
Content Creation
Community Engagement
Influencer Marketing
Brand Management
Project Management
Negotiation
Social Publishing Tools
Social Listening Tools
Social Analytics Tools
Social Listening
AI-assisted Tools

Location

Saratoga Springs, NY

Work Type

Onsite

Experience Level

5+ years

Education Level

Bachelor's degree

Salary/Compensations

Salary commensurate with experience

Benefits

Competitive rate of pay
Generous benefits program
Medical insurance
Dental insurance
Life insurance
Vision insurance
Short-term disability insurance
Long-term disability insurance
Paid vacation time
Paid sick time
Paid holidays

About the Company

Prime Group Holdings, LLC is a vertically-integrated private equity real estate firm specializing in self storage and other alternative real estate asset classes.
With $6.7 billion in assets under management, Prime Group is among the largest private owners and operators of self-storage properties globally, with a portfolio of 320+ self-storage assets across 28 U.S. states, three Canadian provinces, and the U.S. Virgin Islands, totaling 24+ million rentable square feet.
The firm manages three flagship funds on behalf of a global investor base, including Prime Storage Fund III, the largest self-storage dedicated fund ever raised.
Headquartered in Saratoga Springs, NY, Prime Group employs 700+ professionals and maintains regional offices in Jupiter, FL and Manhattan, NY, along with investment originations offices in Denver, CO; Hackensack, NJ; Yorktown, VA; and Calgary, Alberta.
Prime Group’s performance is rooted in a culture of respect, teamwork, ethical business practices, accountability, and persistence.
The firm places significant value on the relationships it has built with customers, employees, investors, and stakeholders.
PitchBook has recognized Prime Group as one of the top 10 real estate value-add fund managers in its 2023 Global Manager Performance Score League Tables.

Equal Opportunity

Prime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.