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About the Role
Lead and drive the programmatic activation team in Canada, managing the end-to-end campaign lifecycle and partnering with the Business Solutions team. This role requires operational excellence, proactive monitoring, and delivering actionable insights through client-facing reporting.
Responsibilities
- Orchestrate the team's daily campaign build, trafficking, and QA pipeline, ensuring optimal resource allocation and deadline adherence.
- Partner with the Business Solutions team to manage client requests, negotiate timelines, and prioritize tasks.
- Perform hands-on quality assurance for complex programmatic setups, custom audience configurations, and high-budget launches.
- Develop, refine, and enforce agile workflows and standardized naming conventions.
- Take ownership of campaign health from platform staging through to final billing.
- Proactively monitor daily pacing sheets and platform diagnostics to identify and resolve anomalies.
- Execute and guide advanced in-flight optimizations.
- Establish robust macro-pacing protocols to manage delivery and spending.
- Oversee the creation of client-ready reports emphasizing actionable insights and strategic next steps.
- Connect campaign performance to business outcomes and identify programmatic opportunities.
- Collaborate with data and analytics teams to build automated dashboards.
- Direct and negotiate Supply Path Optimization (SPO) initiatives, Private Marketplace (PMP) deals, and Programmatic Guaranteed (PG) packages.
- Maintain relationships with DSP and ad tech partners to secure early access to features, troubleshoot integrations, and ensure team training.
Requirements
- 7+ years of hands-on agency or trading desk experience in programmatic investment.
- Direct, ongoing platform experience setting up, optimizing, and managing complex programmatic campaigns.
- Experience managing and developing direct reports while actively working alongside them.
- Proven track record of managing a team's workflow, cross-functional intake, and prioritizing high-volume tasks under tight deadlines.
- Deep, current hands-on expertise in major DSPs (DV360, The Trade Desk, Amazon DSP) alongside CM360, identity solutions, and verification tools (DoubleVerify, IAS).
- Outstanding analytical skills to extract narratives, troubleshooting steps, and optimization recommendations from performance data.
- Strong experience partnering with client-facing accounts/business solution teams to manage expectations and align on operational priorities.
Skills
- Programmatic Investment
- Campaign Management
- Quality Assurance
- Workflow Standardization
- Optimization
- Reporting
- Data Analysis
- Supply Path Optimization (SPO)
- Private Marketplace (PMP)
- Programmatic Guaranteed (PG)
- DSP Management
- Ad Tech
- Collaboration
- Leadership
- Mentorship
- Pipeline Management
- DV360
- The Trade Desk
- Amazon DSP
- CM360
- DoubleVerify
- IAS
Location
- Canada
Work Type
- Hybrid
Experience Level
- Director
- 7+ years
Education Level
- Active Platform Certifications: Current, advanced certifications across DV360, CM360, Amazon DSP, and The Trade Desk.
Salary/Compensations
- $110,000.00 - $130,000.00
About the Company
- Horizon Media is a global media agency network.
Equal Opportunity
- Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com