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About the Role
PepsiCo Design is seeking a Senior Designer to join the Europe Beverages Design team. This role will partner closely with functional design experts and the business to develop brand design strategies across various capabilities, including product architecture, innovation pipelines, visual identity systems, licensing, campaign, packaging, and structural design. The primary objective is to guide UK Beverages brand design, craft the brand design strategy, and execute major design projects.
Responsibilities
- Partner across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time.
- Inform and align stakeholders throughout the creative process, regularly reviewing project status with leadership.
- Support the visual identity for the UK Beverages portfolio, collaborating with Design leadership and other design leaders.
- Generate creative design proposals (visions, scenarios, concepts) to visualize desired output.
- Participate in research activities and translate customer needs into actionable design strategy.
- Drive to final design recommendations, decisions, and design approval for artwork execution/production.
- Ensure thorough consideration of all project variables for successful final solutions.
- Support the PepsiCo Design & Innovation organization in building and cultivating a robust external design network.
Requirements
- Bachelor’s Degree in Design.
- Minimum 5+ years’ experience as a multidisciplinary designer taking projects from concept through completion.
- Full-time agency side and/or client-side experience.
- Advanced experience with Adobe Creative Suite, Firefly software.
- Strong typography skills.
- Conceptual design skills.
- Design strategy experience.
- 360 brand design experience (print, packaging, digital, environmental, experiential).
- Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms.
- Extraordinary design taste and expertise with an excellent sense of design trends.
- Ability to work in an agile, dynamic work environment with a start-up mentality.
- Strong stakeholder relationship management skills.
- Ability to effectively influence at all levels in the organization, across regions and functions.
- Effective verbal and written communication with internal and external business partners.
- Collaborative work style to deliver results and keep others informed.
- Ability to multitask.
- Excellent time and project management skills to meet project deadlines.
Skills
- Adobe Creative Suite
- Firefly software
- Typography
- Conceptual design
- Design strategy
- 360 brand design
- AI-powered design tools
- Image generation
- Design animation
- Motion graphics
- Stakeholder relationship management
- Communication (verbal and written)
- Multitasking
- Time management
- Project management
Experience Level
- 5+ years
Education Level
- Bachelor’s Degree in Design
About the Company
- At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
- Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements.
- We are one of the first major food & beverage companies to integrate multiple design disciplines: brand design, design thinking, industrial design, design strategy, front-end innovation into a single group.
- Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.