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About the Role
We are seeking a commercially minded, analytical, and customer-obsessed leader to drive new customer growth across APAC corridors. This role involves identifying growth opportunities, developing prioritized acquisition plans, and improving marketing effectiveness, with shared accountability for APAC acquisition. The impact is achieved through influencing cross-functional teams, aiming for 20% year-on-year customer acquisition growth and increased front-book NPV.
Responsibilities
- Research and analyze each APAC corridor to identify growth drivers across customers, pricing, promotions, and audiences.
- Identify top-performing customer segments and channels for new customer acquisition.
- Benchmark Remitly against competitors by corridor and track market and customer trends.
- Incorporate customer preferences and pain points into the acquisition plan and test hypotheses.
- Identify and address friction points in the new-customer funnel and local onboarding processes.
- Build and maintain pricing and acquisition models, including customer NPV, LTV, and promo CAC, to inform investment decisions.
- Write business cases to quantify growth opportunities and trade-offs, influencing partner teams' priorities and roadmaps.
- Translate analysis into high-quality briefs for the Marketing team, defining problems for channel and campaign decisions.
- Define the APAC acquisition and growth plan, provide clear context and priorities to stakeholders, and track execution.
Requirements
- 8+ years of experience owning ambiguous, high-impact problems end to end.
- Background in fintech, consumer technology, e-commerce, or strategy consulting (management consulting preferred).
- Experience in a global matrix organization and a fast-growing international business.
- Understanding of high-volume, high-frequency transaction businesses (remittance experience is a plus).
- Strong quantitative and modeling skills, fluent in unit economics (LTV, CAC, pricing, and promotion mechanics).
- Hypothesis-driven approach to problem-solving, combining qualitative and quantitative insights.
- Experience using AI tools to accelerate analysis.
- Exposure to both brand and performance marketing, with collaborative experience partnering with Marketing teams.
- Proven ability to influence without authority, shaping other teams' priorities with data-driven business cases and customer evidence.
- Deep customer empathy and ability to articulate customer decision-making processes.
- Roll-up-the-sleeves mindset combined with strategic depth and comfort in ambiguous situations.
- Willingness to work across time zones, including occasional evening meetings and travel.
Skills
- Quantitative analysis
- Modeling
- Unit economics
- Pricing strategy
- Promotion mechanics
- Hypothesis testing
- Business case development
- Stakeholder influence
- Customer empathy
- Strategic thinking
- AI tools for analysis
Location
- Sydney, Australia
Work Type
- Hybrid
Experience Level
- 8+ years
Benefits
- Medical, Dental & Vision via Bupa
- Life Insurance & Disability
- Employee Stock Purchase Plan (ESPP) available for eligible employees
- Mental Health & Family Forming Benefits
- Continuing education
About the Company
- At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've provided secure, simple, and reliable ways for customers sending money globally. We are builders, reimaginers, and global thinkers working at the intersection of technology, trust, and transformation. Over 2,800 passionate Remitlians worldwide are united by our vision to transform lives with trusted financial services that transcend borders.
Equal Opportunity
- Remitly is an E-Verify Employer. At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.