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About the Role
The Senior Product Designer will shape complex, system-level design solutions for Flo's app, focusing on a 0→1 product initiative within the User Centric stream. This role involves architecting scalable frameworks, influencing product direction, and ensuring designs are accessible, inclusive, and emotionally resonant, with a key focus on the Virtual Clinic initiative.
Responsibilities
- Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
- Translate ambiguous product and data challenges into clear, compelling, user-centred experiences.
- Design features, e2e flows, and experiments that align with user needs and business goals.
- Produce prototypes and high-fidelity mock-ups using Figma or other prototyping tools.
- Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
- Mentor and support other designers through feedback, craft guidance, and knowledge sharing.
- Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage.
Requirements
- 7+ years of professional experience designing mobile applications.
- Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
- Experience creating scalable frameworks, contribution to design systems, and interaction models.
- Proficiency in Figma and advanced prototyping tools (e.g., Protopie).
- Strong communication and presentation skills; ability to distill complex ideas into clear narratives and influence stakeholders.
- Deeply collaborative, with experience mentoring and raising the craft bar for design teams.
- Commitment to accessibility, inclusion, and ethical design practices.
- Experience in AI/LLM-powered design exploration.
- Experience working in health tech or regulated industries.
Skills
- Systemic design
- Interaction design
- Motion design
- Micro-interaction design
- Figma
- Prototyping
- Communication
- Presentation
- Mentoring
- Accessibility
- Inclusion
- Ethical design
- AI/LLM-powered design exploration
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
- 7+ years
Salary/Compensations
- £85,000—£115,000 GBP
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
About the Company
- Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health.
- Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024.
- With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.
- We’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
- We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact.
- Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
- You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
Equal Opportunity
- Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else.
- We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
- Read our privacy notice for job applicants.