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About the Role

This role is fundamental to the Audience Development and Media Buying team within the Digital Marketing department of Columbia Records. The specialist will help ideate and execute campaigns to build fan communities, focusing on first-party data capture and subsequent usage of that data in marketing. They will also be responsible for the planning and execution of paid digital ad campaigns for upcoming releases across the roster, under the supervision of the department head. Creativity, attention to detail, and data acumen are essential to this role. The ideal candidate will have a passion for music, fan culture, and analytics with a pro-active, problem-solving work ethic.

Responsibilities

Ideate and integrate fan data initiatives into digital marketing plans with an eye towards long-term fan journeys.
Support the paid digital media strategy, including planning, execution, and reporting, for your designated roster of Columbia frontline artists.
Help brainstorm content ideas for bespoke advertising objectives, incorporating real-time trends into creative campaigns.
Synthesize campaign insights for senior management and artist teams; derive narrative from numbers; own reporting templates and innovate tracking documentation.
Learn existing tools to streamline digital media processes and explore new platforms to further innovate workflow.
Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
At least one year of relevant Paid Media experience preferred.
Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager)
Proficient in Excel; extremely detail-oriented and organized.
Excellent written and verbal communication skills.
Creative and collaborative mindset.
Desire to work in a fast-paced environment.
Adaptive to change and able to prioritize deadlines.
Social media & internet culture obsessed.

Skills

Meta Ads Manager
Google Ads
TikTok Ads Manager
Excel
Data capture
Paid digital advertising
Content ideation
Reporting
Billing reconciliation

Location

New York

Work Type

Full-time

Experience Level

At least one year of relevant Paid Media experience preferred.

Education Level

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.

Salary/Compensations

$66,500—$70,000 USD

Benefits

Medical coverage
Dental coverage
Vision coverage
Life coverage
Disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health resources
Meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption
Reimbursement for surrogacy
Reimbursement for tuition
Reimbursement for student loans
Investment in professional growth and development
Time off for a winter recess

About the Company

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.

Equal Opportunity

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.