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About the Role

The Senior Context Planner leads integrated communications and go-to-market planning, translating brand strategy and creative ideas into audience participation. This role acts as a strategic partner, defining brand presence across channels and crafting compelling stories, decks, and actionable plans. The role requires cultural fluency across sports, music, entertainment, and intersecting worlds, with strong social instincts and a creative eye for in-feed content and emerging behaviors.

Responsibilities

Translate cultural insights and creative platforms into campaign architecture, defining the role of messaging, channels, moments and partners.
Build phasing and sequencing that shows how the idea unfolds over time.
Communicate the approach clearly and visually, making complex ecosystems simple and actionable.
Identify meaningful cultural shifts, behaviors and communities relevant to the audience and brand.
Frame cultural signals into clear implications and opportunities for strategy and creative.
Use research and cultural inputs to sharpen the comms approach and contribute insights to company thought leadership.
Maintain a clear narrative throughline as the idea extends across the campaign ecosystem.
Shape how the idea is expressed across different touchpoints while preserving what makes it distinctive.
Identify opportunities for participation and amplification that help the idea travel further.
Synthesize best practices across the talent x brand landscape into clear POVs.
Develop talent filters and casting recommendations for creators, artists and partners who credibly bring the idea to life.
Build trust through clear and persuasive presentations.
Collaborate across departments including strategy, creative, business leadership and production.
Mentor associate and mid-level Context Planners, delegating clearly and providing feedback.
Actively connect with the UnitedMasters team for an understanding of upcoming milestones and priority artists for casting consideration.

Requirements

Comfortable working quickly and independently, owning deliverables with light oversight and adapting as priorities shift.
Able to form and defend a clear POV, using cultural insights and research to make actionable recommendations.
Strong comms planning instincts, connecting audience behavior, brand opportunity and campaign choreography.
Sharp information design and visual taste: build strong decks, shape a clear story and make complex ideas simple and actionable.
Cultural fluency across sports, music, entertainment and pop culture, including their intersections with creators, fandom, fashion, gaming and internet behavior.
A social-first thinker with a strong creative eye for how ideas work in-feed and an instinct for emerging behaviors and formats.
Strong collaborator across disciplines, receptive to feedback and confident presenting to internal teams and clients.
Resourceful in research, curious about new platforms and media opportunities, and committed to refining the work.
Possess excellent time management, organization and prioritization skills.
Have the proven ability to work under tight deadlines and handle pressure, while consistently paying attention to accuracy and quality of work.
Exercise the ability to quickly and effectively adapt to changing needs and expectations.
Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred).

Skills

Comms Planning
Cultural Insights
Creative world-building
Campaign casting
Collaboration
Communication
Google Suite
Keynote

Location

Hybrid

Work Type

Hybrid (three days in office and two days remote)

Experience Level

Senior
Minimum 4-7 years experience in a strategic position in an agency or brand environment

Education Level

4-year college degree in Marketing, Advertising or Business preferred.

Salary/Compensations

$93,000 - $110,000

Benefits

bonus
stock options
401(k) match

About the Company

We are a well-established independent agency and thriving music business, built to help ambitious brands harness the power of culture to solve their biggest challenges.
As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.
We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence.
In 2022, Translation was awarded the number three spot in Ad Age’s Agency A-List and AdWeek’s Multicultural Agency of the Year. One year before, Translation was awarded Ad Age’s Small Agency of the Year.
We’re unapologetically ambitious, but we’re also a tight-knit crew.
UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters.
UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth.
Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future.
Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.