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About the Role

An exciting opportunity has arisen for a Senior Campaign Manager to lead campaigns across the iGB events portfolio, focusing on iGB Affiliate London and iGB L!VE Amsterdam. You will play a key role in enabling and driving the marketing team to hit its goals, reporting to the Head of Campaign Marketing and working closely with event directors, sales, content, brand, partnerships, and PR. The role requires keeping sight of the big picture while focusing the team on delivery, providing clear updates, reports, and recommendations to senior stakeholders. Success requires being analytical, insight-led, with a history of testing and optimization, creative flair, attention to detail, and the ability to deliver at pace.

Responsibilities

Create and manage campaign plans for the iGB events, driving acquisition and retention in key segments to hit business goals.
Present marketing plans, strategies, and updates clearly to the team and internal stakeholders.
Act as the marketing lead for the event director, keeping them updated on progress and risks.
Own delivery of campaign plans, managing and optimizing the output of the internal team and external suppliers.
Brief the team and suppliers clearly and effectively, setting out objectives, audience, key messages, and deadlines.
Own the quality of all campaign output, reviewing work before it goes live to ensure accuracy, brand consistency, and conversion optimization.
Set clear milestones, meet deadlines, and flag risks early.
Write and proofread promotional copy, following brand and style guides, and collaborating with the brand team on tone of voice.
Ensure all marketing materials are tailored to key personas.
Use business intelligence, customer feedback, data, and insight to suggest and test new campaign ideas.
Own campaign reporting, including weekly KPIs, forecasts, and post-event reports with insights, analysis, and recommendations.
Analyze live campaign performance and recommend/implement optimizations based on data, such as budget allocation, channel mix, audiences, or messaging.
Manage the iGB events marketing budget alongside other portfolio budget-holders.
Identify industry trends, innovations, and technologies that could drive growth.
Line manage the Campaign Executive, providing coaching, marketing knowledge, feedback, and leadership.
Manage external suppliers, including designers, paid media, and social agencies.
Collaborate with the wider Clarion Gaming marketing team on a continuous test-and-learn approach across channels.
Ensure campaign plans and deliverables are shaped by customer data, research, and feedback.
Stay informed about the affiliate and igaming industry through events, reading, podcasts, and webinars.

Requirements

Demonstrates strong knowledge of integrated marketing campaign strategy, customer segmentation, acquisition and retention marketing, and event marketing within a B2B environment.
Proven ability to develop, deliver, and optimize multi-channel campaigns that drive growth, achieve commercial objectives, and maximize return on marketing investment.
Highly analytical and insight-driven, using data, customer feedback, market intelligence, and testing methodologies to inform decisions and improve campaign performance.
Excellent leadership, communication, and stakeholder management skills, with experience presenting recommendations to senior stakeholders and leading cross-functional teams and external suppliers.
Strong people management and coaching skills, with the ability to motivate, develop, and support team members while maintaining high standards of performance and delivery.
Organized, commercially focused, and proactive, demonstrating strong project management skills, sound judgement, attention to detail, and the ability to manage multiple priorities, budgets, risks, and deadlines in a fast-paced environment.

Skills

Integrated marketing campaign strategy
Customer segmentation
Acquisition marketing
Retention marketing
Event marketing
B2B marketing
Multi-channel campaign development
Campaign optimization
Data analysis
Insight generation
Testing methodologies
Leadership
Communication
Stakeholder management
People management
Coaching
Project management
Budget management
Risk management

Location

London
Amsterdam

Work Type

Full-time

Experience Level

Senior

Benefits

25 days’ holiday plus bank holidays
End of year wellbeing shutdown (closed for the last week of the year)
Extra day of leave for personal celebrations
Summer Hours in August (3pm finish on Fridays)
Helping Our World (HOW) Days – one paid day per quarter for charity work
Pension Scheme
Private Medical Insurance
Health Cash Plan
Wellbeing Library (MYNDUP)
Mentoring Programme
Season Ticket Loan
Cycle to Work Schemes
Free on-site gym and shower facilities
Free eyesight tests
Free flu vaccination

About the Company

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947.
Clarion Events embrace diversity and equal opportunities in all that we do.
Clarion is private equity backed and owned by Blackstone.
Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Equal Opportunity

Clarion Events embrace diversity and equal opportunities in all that we do.
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents.
We will ensure that no person is unlawfully discriminated against.
We will select the best person for the role based on their skills, qualifications and abilities.
This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.