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About the Role
The Sales Lead will identify, manage, and deliver revenue-generating opportunities in line with the commercial strategy for new business sales. This role is critical for onboarding new accounts to the Staylive platform and will work closely with the Sales Director to execute growth strategies, achieving revenue targets through new business sales and upsell opportunities within existing accounts.
Responsibilities
- Identify, manage, and deliver against revenue generating opportunities.
- Execute growth strategy, delivering on individual and combined revenue targets.
- Obtain new business sales and upsell opportunities within named existing accounts.
- Operate internationally with an expectation of travel to client meetings and industry events.
- Liaise with decision makers and Client leads within Two Circles, and senior leaders within target accounts.
- Manage and nurture leads through a sales funnel.
- Achieve new sales against specified targets and objectives.
- Allocate 75% of time to new business activities and 25% to upsell and growth within existing accounts.
- Work with Client Leads elsewhere in the business, inputting value-add sales methodologies specific to the Staylive solution/offering.
- Manage the sale process from lead qualification (SQL) through to close.
- Manage personal sales funnel and pipeline.
- Use CRM (Salesforce) for accurate recording of funnel and pipeline activity and status.
- Ensure accuracy in revenue projection and revenue commit on a project-by-project basis.
- Manage ongoing relationships with partners where required (accounts not assigned to Client Services).
- Manage handover process of new clients to the Project Office and Client Services.
- Ensure the sales process is strictly adhered to, following the full sales lifecycle.
- Ensure all new business opportunities are accurately scoped and sized, obtaining necessary approvals from Commercial Director.
- Schedule and conduct new business meetings with prospects, with broader subject matter experts in attendance where brief exceeds DTC/OTT.
Requirements
- Deep knowledge of B2B sales processes.
- Comfortable working in a collaborative, multi-solution sales environment.
- Highly personable, confident, and commercially-minded communicator.
- Ability to bring value to the role even if not ticking 100% of the boxes.
Skills
- Sales methodologies
- Sales funnel management
- Pipeline management
- CRM (Salesforce)
- Revenue projection
- Client relationship management
- New business development
- Upselling
Location
- International
Work Type
- Full-time
- Hybrid
Experience Level
- Sales Lead
Benefits
- Core monthly budget for flexible benefits
- Renowned Team Days
- Summer Away Days
- 23 standard days of holiday
- 1 Birthday holiday
- 2 'Big Life Event' holidays
- 1 Admin Day
- Office closure over Christmas
- Bank Holidays
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months
- Discretionary salary increases
- Private healthcare (Vitality)
- Health Care Plan (Medicash)
- Mobile phone contribution
- Sport Challenge contribution
- Gym membership contribution
- 2x annual kit drops
About the Company
- Two Circles is a Sports & Entertainment Marketing business that grows audiences and revenues by understanding fans.
- They work with clients to help them understand and influence fan behavior regarding spending, event attendance, channel response, and content consumption.
- Their platforms and services are trusted by over 1000 clients globally, including major organizations like the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon.
- The company comprises over 1000 people across 15 offices, serving sports and entertainment businesses worldwide.
- Staylive is a key growth area within Two Circles, focusing on new business acquisition and expansion.
Equal Opportunity
- Principally recruiting for energy, values, and commitment.
- Encourage applications from candidates who may not meet 100% of the requirements but believe they can bring value.