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About the Role

This role is for a culturally connected, socially obsessed, and commercially ambitious Associate Director to shape the agency's growth. The ideal candidate will lead client portfolios, drive revenue, build relationships, and develop impactful, talk-worthy work by leveraging social, influence, earned media, and culture-led ideas.

Responsibilities

Own a portfolio of clients, delivering against revenue, profitability, retention and growth targets.
Develop proactive growth plans across social, influencer, creator partnerships, earned media, content, experiential, and integrated communications.
Uncover and convert opportunities for additional revenue by identifying business challenges and presenting creative, strategic solutions.
Build trusted relationships with senior client stakeholders and become a valued commercial partner.
Lead client forecasting, scoping, and budgeting with confidence and accuracy.
Understand the commercial drivers behind client businesses and proactively identify opportunities for growth.
Work collaboratively across the wider agency to unlock new capabilities, drive cross-selling opportunities, and create integrated solutions for clients.
Take ownership of portfolio profitability while ensuring exceptional service and delivery.
Play a leading role in agency marketing, networking, credentials, outreach, and new business activity.
Contribute to winning new clients through strategic thinking, creative development, pitch participation, and relationship building.
Act as an ambassador for the agency, building visibility, reputation, and relationships across the industry.
Champion social-first thinking across all client programmes and agency initiatives.
Stay ahead of platform innovation, creator culture, audience behaviours, consumer trends, and emerging opportunities.
Develop culturally relevant, conversation-driving ideas that connect brands with audiences in meaningful ways.
Collaborate closely with strategists, creatives, and specialists to shape impactful campaigns and content ecosystems.
Identify proactive opportunities that help clients stay relevant in culture and ahead of competitors.
Lead integrated activity spanning social media, influencer marketing, PR, content, partnerships, and experiential.
Ensure all work is insight-led, creatively ambitious, and strategically robust.
Champion excellence across campaign development, production, and delivery.
Bring a strong understanding of how social, influencer, earned media, and content work together to deliver measurable business outcomes.
Lead or play a senior role in the development of new business strategy, creative ideas, and pitch responses.
Develop strong and lasting relationships with clients, creators, partners, media, and industry stakeholders.
Become a go-to source of advice on culture, social media, communications, and brand relevance.
Inspire confidence through thoughtful counsel, creative problem-solving, and commercial acumen.
Elevate conversations beyond campaign delivery, focusing on innovation, long-term growth, and broader business objectives.
Create opportunities through networking and relationship building that generate value for both clients and the agency.
Champion collaboration and knowledge sharing internally and externally.
Lead, mentor, and develop account teams, helping individuals build confidence, skills, and career progression.
Foster an inclusive, ambitious, and supportive working environment where great ideas can come from anyone.
Maintain visibility of team workload, wellbeing, and development needs.
Play an active role in recruitment, onboarding, and talent development.
Encourage curiosity, creativity, and continuous learning throughout the team.
Lead by example, creating a culture that is hardworking, collaborative, positive, and fun.
Help shape agency culture and contribute to making the agency an exciting place to build a career.

Requirements

Significant experience leading social, influencer, earned media, or integrated communications programmes.
Strong understanding of platform ecosystems, creator communities, and cultural trends.
Proven experience managing senior client relationships and commercial conversations.
Experience developing and delivering successful growth plans for existing clients.
Strong strategic thinking combined with a practical understanding of content, communications, and campaign delivery.
Experience contributing to or leading new business opportunities and pitches.
Excellent organisational and project management skills.
Strong commercial awareness, including budgeting, forecasting, and profitability management.
Extensive knowledge of the UK media, creator, and cultural landscape, with relevant industry relationships a strong advantage.
Comfortable balancing hands-on client leadership with agency growth responsibilities.
Genuinely passionate about social media, culture, creativity, and audience behaviour.
Strong understanding of how brands grow through conversation, community, and cultural relevance.
Entrepreneurial, proactive, and excited by commercial opportunities.
Bring fresh thinking, positive energy, and a growth mindset to every challenge.
Naturally curious about trends, platforms, creators, and emerging cultural movements.
Outstanding presentation, storytelling, and influencing skills.
Confident leading client conversations, workshops, creative sessions, and pitch presentations.
Experience delivering integrated campaigns across social, influencer, content, and earned channels.
Deep, demonstrable knowledge of major social media and community platforms (e.g., TikTok, Instagram, Reddit, YouTube, X, etc.), including their current algorithms, advertising mechanisms, and content best practices.
Hands-on experience with a range of social listening and audience tools, such as Brandwatch, CreateiQ, GWI, Klear, Meltwater, Mintel, Quid, SEMrush, SimilarWeb, YouGov, and similar platforms.
Understand how to balance creativity with commercial objectives.
Comfortable identifying opportunities, opening conversations, and contributing directly to agency growth.
Thrive in fast-moving environments and enjoy turning ambiguity into action.
Demonstrate exceptional emotional intelligence, leadership, and relationship-building skills.
Take ownership, inspire those around them, and consistently raise the standard of work.

Skills

Social Media
Influencer Marketing
Earned Media
Integrated Communications
Client Relationship Management
Commercial Strategy
New Business Development
Strategic Thinking
Content Creation
Campaign Delivery
Project Management
Budgeting
Forecasting
Profitability Management
Platform Innovation
Creator Culture
Audience Behaviour Analysis
Consumer Trend Analysis
Brand Growth Strategy
Community Building
Cultural Relevance
Presentation Skills
Storytelling
Influencing Skills
Social Listening Tools
Audience Tools
Emotional Intelligence
Leadership
Relationship Building

Location

Work Type

Full-time

Experience Level

Associate Director

Salary/Compensations

Competitive salary

Benefits

27 days annual holiday
Private healthcare
Employer contributory pension
Life assurance
Income protection
Subsidised gym membership
Learning opportunities around D&I
Mentoring programmes
Employee Led Networks and associated events
Personal development support

About the Company

M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture.
As part of this M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.

Equal Opportunity

M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
If you require any reasonable adjustments throughout the recruitment and selection process, please make us aware as part of your application.