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About the Role
We are looking for a Growth Marketing Manager to join our growth team and explore new marketing channels. You will work alongside the Senior Growth Marketing Manager and VP Marketing, with the freedom to test, learn, and scale channels that drive pipeline. You will collaborate closely with sales, product, and design teams, and own the results of your initiatives.
Responsibilities
- Build a referral program to generate pipeline from customers, partners, and finance leaders.
- Run G2 and Capterra campaigns to reach buyers comparing options and leverage reviews as social proof.
- Launch and scale Meta Ads for B2B, optimizing creative and audiences for qualified pipeline.
- Identify and engage with creators and influencers followed by finance teams, scaling their content into pipeline-driving campaigns.
- Grow presence across search and AI answer engines to ensure Light appears when finance leaders search for ERP alternatives.
- Set up measurement for new channels with RevOps to track return on investment.
- Share learnings with the team, focusing on successful strategies and discontinuing ineffective ones.
Requirements
- Sufficient experience in growth marketing to take a channel from inception to pipeline generation in a fast-growing B2B SaaS company.
- Hands-on experience in at least one of the following: referrals, review sites, Meta Ads, influencer marketing, or SEO/GEO.
- A test-and-learn approach with a focus on measuring experiments against pipeline and revenue.
- Proficiency with numbers and tools, including ad platforms, HubSpot, and spreadsheets.
- An aptitude for creative content and understanding what resonates with finance professionals.
- Deep curiosity about AI's impact on marketing, finance, and businesses.
- A positive, empathetic, and collaborative attitude.
Skills
- Referral Programs
- Review Site Campaigns (G2, Capterra)
- Meta Ads (B2B)
- Influencer Marketing
- SEO
- GEO Marketing
- HubSpot
- Spreadsheets
- AI Marketing
Location
- Copenhagen
Work Type
- In-office
- Full-time
Experience Level
- Growth Marketing
Salary/Compensations
- Competitive salary
- Potential stock options
Benefits
- 25 days of annual leave plus public holidays
- Regular socials
- Two company offsites per year
About the Company
- Light aims to replace factory-era ERPs with a Smart Financial Platform for modern, global companies, offering automated accounting, real-time reporting, and efficient financial flows.
- The company is building a new software category in finance, backed by investors like Balderton and Atomico.
- Light's platform consists of a ledger for real-time transaction recording, adaptable apps for business-specific needs, and agents to automate repetitive tasks.
- The company serves clients such as Lovable, Legora, and Keyshot, with teams in Copenhagen, London, and Stockholm, and remote employees globally.
Equal Opportunity
- Light is an equal opportunity employer.