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About the Role
The Product Marketing team develops clear client propositions, successful product launches, and growth strategies by collaborating across Product, Distribution, and Marketing. This role focuses on accelerating the growth of Vanguard's Index Equity business and increasing ETF adoption in Europe, owning the Product Marketing strategy and lifecycle for Index Equity products and serving as the ETF Product Marketing specialist.
Responsibilities
- Own the Product Marketing strategy and lifecycle for Vanguard's Index Equity range, from positioning and launch through ongoing adoption, support and growth.
- Translate the Index Equity strategy into clear category priorities, growth initiatives and measures of success.
- Use client, market and competitive insights to identify growth opportunities, define priority client segments and strengthen Vanguard's differentiated market position.
- Lead category reviews, assess performance and turn insights into actions and growth priorities.
- Act as Vanguard's ETF Product Marketing specialist, providing expertise across asset classes and helping shape ETF adoption initiatives.
- Identify opportunities to increase ETF adoption across professional and retail investor segments.
- Develop ETF positioning and guidance that improves client understanding, vehicle selection and adoption.
- Define product positioning and messaging that clearly communicates Vanguard's value and differentiates our investment solutions.
- Work with stakeholders across the business to develop compelling client-facing content and support the client lifecycle.
- Lead the Product Marketing workstream for product launches, changes and repositioning, managing plans, stakeholders, dependencies and risks.
- Monitor product adoption, flows and market developments, applying lessons learned to improve future launches and growth initiatives.
Requirements
- Significant experience within asset management, gained in product, ETF, distribution, sales or related client-facing roles.
- Strong knowledge of index investing, ETFs, portfolio construction and ETF implementation.
- Deep understanding of how professional investors evaluate, select and use investment products and ETFs, together with a strong understanding of retail investor needs and behaviours.
- Strong commercial judgement, with the ability to identify growth opportunities and prioritise competing demands.
- Strong understanding of product positioning, go-to-market execution and the drivers of product adoption.
- Proven ability to lead complex cross-functional initiatives, managing stakeholders, priorities, dependencies and execution through delivery.
- Ability to simplify complex investment concepts and translate insight into action.
- Strong intellectual curiosity and a commitment to staying current on Index Equity, ETF and competitive developments.
- Experience in Product Marketing, investment marketing or go-to-market roles within asset management.
- Experience supporting product launches, repositioning initiatives or ETF adoption programmes.
Skills
- Product Marketing
- Investment Marketing
- Go-to-market execution
- ETF
- Index Investing
- Portfolio Construction
- Client Insight
- Commercial Thinking
- Stakeholder Management
Location
- Europe
Work Type
- Hybrid
Experience Level
- Senior Specialist
About the Company
- Vanguard is a different kind of investment company, founded in 1975 with the principle that an investment company should manage its funds solely in the interests of its clients.
- This philosophy has helped millions achieve their goals with low-cost, uncomplicated investments.
- Vanguard has implemented a hybrid working model designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.
- We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.