Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Executive role.
Rezi rewrites your resume against Clarion Events's job description. Free.
Tailor your resume to this Marketing Executive role.
Rezi rewrites your resume against Clarion Events's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Executive posting at Clarion Events — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Executive posting at Clarion Events — free, in seconds.
About the Role
An exciting opportunity has arisen for a Marketing Executive to own email marketing and referral channels for ICE Barcelona, a leading B2B gaming event attracting over 65,000 attendees. You will plan, build, and send the full ICE email program, grow referral registrations, and report to the Head of Campaign Marketing. This role requires an organized, detail-focused individual with strong email skills and a genuine interest in data to protect sender reputation, drive registrations, and improve results through testing.
Responsibilities
- Plan, build, and send the ICE email program across audiences, aligning with the campaign plan and send calendar.
- Write and proofread email copy and subject lines that drive registrations, adhering to brand and style guides.
- Segment and target audiences to ensure the right message reaches the right people.
- Build and verify every email before sending to ensure accuracy of content, links, and rendering.
- Test subject lines, content, and send times, utilizing results to enhance performance.
- Own ICE referral channels, managing setup, promotion, tracking, and reporting.
- Collaborate with sales and partners to encourage exhibitor and partner promotion of ICE to their networks.
- Report weekly on email and referral performance, including opens, clicks, registrations driven, and deliverability health.
- Analyze results and recommend optimizations to the campaign team.
- Clearly and timely brief designers and suppliers, maintaining high standards for their work.
- Meet deadlines across a busy send calendar and proactively flag risks.
- Support wider ICE campaign activity as needed.
Requirements
- Demonstrates knowledge of email marketing best practices, audience segmentation, campaign optimisation, deliverability, and referral marketing strategies.
- Proven ability to plan, build, test, and execute email campaigns that drive engagement, registrations, and measurable business outcomes.
- Strong analytical skills with the ability to interpret performance data, identify trends, and make evidence-based recommendations for improvement.
- Excellent written communication skills, with the ability to create compelling marketing copy and maintain high standards of accuracy and attention to detail.
- Effective stakeholder management and collaboration skills, working successfully with sales teams, designers, partners, suppliers, and wider marketing teams.
- Highly organised, proactive, and results-focused, able to manage multiple priorities, meet deadlines, and continuously seek opportunities to improve campaign performance.
Skills
- Email marketing
- Referral marketing
- Audience segmentation
- Campaign optimisation
- Deliverability
- Data analysis
- Marketing copy writing
- Stakeholder management
- Collaboration
Location
- ICE Barcelona
Work Type
- Full-time
Experience Level
- Marketing Executive
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Extra day of leave for permanent or fixed-term contract employees
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter for charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination
About the Company
- Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947.
- Clarion Events embrace diversity and equal opportunities in all that we do.
- Clarion is private equity backed and owned by Blackstone.
- Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
- Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Equal Opportunity
- Clarion Events embrace diversity and equal opportunities in all that we do.
- We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
- We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
- Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
- When recruiting new employees or providing opportunities for promotion, we will recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents.
- We will ensure that no person is unlawfully discriminated against.
- We will select the best person for the role based on their skills, qualifications and abilities.
- This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.