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About the Role

This role focuses on driving measurable growth through digital marketing activities, integrating acquisition, CRM, and website performance. You will analyze data, set priorities, and oversee execution across paid media, SEO, and email marketing, while optimizing the website as a growth engine and maintaining CRM data integrity. The objective is to create a more predictable and faster pipeline, expanding reach across the UK and US.

Responsibilities

Own Marketing's side of the HubSpot database, including segmentation logic and list hygiene.
Run an email program to engage the audience and maintain domain health.
Design, build, and refine automated multi-channel nurture workflows.
Plan and execute paid search and paid social campaigns within budget.
Own the website as a growth channel, improving conversion, user journeys, tracking, and testing.
Collaborate with Content on landing pages and technical SEO to increase qualified traffic and leads.
Analyze data from HubSpot, Google Ads, LinkedIn, GA4, and Search Console to provide commercial insights and recommendations.
Ensure brand visibility across search, paid, and email channels.
Utilize segmentation and messaging to personalize content for target personas.
Build nurture tracks to move prospects through the funnel and track campaign impact for continuous improvement.
Amplify thought leadership, organic social posts, landing pages, and blog content through paid channels.
Translate go-to-market concepts into production briefs and manage asset timelines.
Warm prospects with regular, relevant touchpoints and share lead scoring data for targeted outreach.
Translate marketing priorities and campaign plans into digital activities and report on performance.

Requirements

B2B demand generation or growth marketing experience, ideally in a scaling business or agency.
Deep, hands-on knowledge of running B2B funnels across paid media and email.
Proven ownership of campaigns from strategy through to results.
Experience building, optimizing, and tracking multi-channel distribution calendars that grow audiences.
Experience running paid search and paid social, and managing budgets.
Strong MarTech skills across email marketing, website CMS, and analytics tools.
Hands-on HubSpot experience, including marketing automation and building nurture workflows.
Confident in data management: CRM data, segmentation, and list hygiene.
Working knowledge of website performance and SEO, using tools such as GA4, Search Console, and a CMS.
A commercial, analytical mindset; ability to translate complex data into clear actions tied to pipeline and revenue.
Excellent organization skills with a track record of managing multiple projects, aligning cross-functional teams, and meeting deadlines.

Skills

Digital Marketing
Growth Marketing
Acquisition
CRM
Website Performance
Paid Media
SEO
Email Marketing
Nurture Workflows
HubSpot
Google Ads
LinkedIn Ads
GA4
Google Search Console
CMS
Data Analysis
Segmentation
Lead Scoring
Content Amplification
Project Management

Location

Leeds
London

Work Type

Home working allowance

Salary/Compensations

Leeds - £50,000 - £55,000
London - £55,000 - £60,000

Benefits

Pension - Matched up to 4%
Health - Private medical insurance
Family - Enhanced maternity, paternity & adoption pay
Flexibility - 25 days annual leave, Christmas shutdown and home working allowance