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About the Role
We’re looking for a Senior Paid Social Manager to strategically lead and scale our acquisition efforts across paid social channels in the UK and Europe. You’ll bring deep expertise in managing multi-million-pound budgets, a data-driven approach, and a proven track record of driving large-scale growth. You will be responsible for leading strategy, execution, and innovation in our paid social performance, ensuring we stay ahead of platform changes and industry trends. You’ll also have a clear view on how AI is changing performance marketing, and you’ll build a team that uses it well.
Responsibilities
- Owning and scaling paid social performance globally, ensuring we maximise efficiency and return on investment across all platforms.
- Managing and optimising multi-million-pound budgets, using advanced bidding strategies and automation tools to drive sustained growth.
- Building an AI-enabled paid social team, deciding which work AI should handle and which stays with people, then training the team to work that way.
- Embedding AI into creative and testing workflows, using generative tools to develop concepts, copy and variants faster.
- Using AI and automation across the account, from platform tools to custom scripts, agents and reporting workflows.
- Developing and executing the paid social roadmap, identifying new opportunities, testing innovative strategies, and expanding our presence across emerging platforms.
- Driving a full-funnel approach, from awareness campaigns to high-intent lead generation and conversion.
- Collaborating with cross-functional teams to align paid social strategies with Tide’s wider growth objectives.
- Championing attribution and measurement, ensuring best-in-class tracking, incrementality testing, and first-party data activation.
- Leading creative strategy, working closely with designers and copywriters to continuously test and optimise assets for performance.
- Staying ahead of industry changes, including privacy regulations, AI-driven platform updates, and new advertising solutions.
- Building and mentoring a high-performing, AI-literate paid social team, shaping the function as we scale both in the UK and internationally.
Requirements
- 7+ years of experience in paid social marketing, managing large-scale campaigns across multiple platforms.
- Proven track record of driving large volumes of B2B acquisition through paid social.
- Expertise in Meta advertising (Facebook & Instagram), with deep knowledge of bidding strategies, audience segmentation, and ad creative best practices.
- Extensive hands-on experience with LinkedIn Ads, Twitter, TikTok, and other secondary paid social platforms.
- Highly analytical, comfortable with incrementality testing, MMM, and data-driven decision-making.
- Strong technical knowledge of tracking solutions, attribution modeling, and martech tools (Appsflyer, GA4, GTM, CDPs, Looker/Tableau, etc.).
- Hands-on experience using AI in marketing, such as generative tools for creative and copy, LLMs for analysis, and automation for reporting and optimisation.
- Experience building or leading a team that uses AI day to day, including setting standards, sharing prompts and workflows, and measuring productivity gain.
- Comfortable with Meta’s AI-led campaign products (Advantage+, automated bidding) and know when to trust automation and when to override it.
- Sound judgement on AI risk, including brand safety, accuracy of claims and data privacy, ideally in a regulated industry such as financial services.
- Understand how to drive performance across web traffic, mobile apps, and lead generation channels.
- Test-and-learn mindset, with a structured approach to experimentation and optimisation.
- Ability to effectively communicate complex insights, using data visualisation tools to tell compelling performance stories.
- Experience managing agency relationships, but also thrive in an in-house, hands-on environment.
- Natural leader, with experience mentoring and growing a team of paid social professionals.
- Fluency in a second language (French or German) is preferable.
Skills
- Paid Social
- Acquisition Marketing
- Budget Management
- Data-Driven Approach
- Growth Marketing
- Strategy Development
- Execution
- Innovation
- Performance Marketing
- AI in Marketing
- Team Building
- Meta Advertising
- Bidding Strategies
- Audience Segmentation
- Attribution
- Creative Testing
- TikTok Ads
- Twitter Ads
- LinkedIn Ads
- Martech
- Tracking Solutions
- First-Party Data Activation
- MMPs
- Attribution Modeling
- Full-Funnel Marketing
- Cross-functional Collaboration
- Data Analysis
- Data Visualization
- Agency Management
- Team Leadership
- Mentoring
Location
- UK
- Europe
Work Type
- Remote-first
- Flexible working
- Work abroad for up to 90 days a year
Experience Level
- Senior
- 7+ years of experience in paid social marketing
Benefits
- 25 days holiday + bank holidays
- Vitality Health and Dental Insurance
- £1,000 L&D budget per year
- Up to three L&D paid days off
- Enhanced family-friendly leave
- Work abroad for up to 90 days a year
- Snacks, drinks, and social events in our offices
About the Company
- Tide helps SMEs save time and money by offering business accounts, banking services, and administrative solutions like invoicing and accounting.
- Tide is transforming the small business banking market and supports over 2 million members globally across the UK, India, Germany and France.
- Using advanced technology, all solutions are designed with SMEs in mind.
- Tide has offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg.
- Tide has raised over $300 million in funding.
- Tide has 3,000 Tideans globally.
- Tide has been recognised with Great Place to Work certification three years in a row.
- Tide was recognised among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026.
Equal Opportunity
- At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
- We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
- At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.