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About the Role

This Partnerships Director role serves as the crucial link between Global Investment specialists and WPP Media/agency Client Account teams. The primary focus is defining and delivering joint business plan (JBP) partnership opportunities for key global clients, notably The Coca Cola Company, with potential expansion to other major brands. The role involves identifying media partners, developing integrated investment strategies, and managing these strategic client partnerships.

Responsibilities

Work collaboratively within the WPP Media network and specialist departments to deliver innovative, media-first, cross-media Global JBP opportunities.
Develop a strong understanding of the media landscape, working closely with global partners to leverage first-mover opportunities for clients.
Support the development and monitoring of opportunities with key vendors in Diversity, Sustainability, and Inclusion, aiming to grow client spend.
Identify key areas of partnership growth and collaborate with client teams to deliver and activate Global JBPs.
Support the deployment and monitoring of Global JBPs across local markets and regions to ensure targets are met and value is unlocked.
Build and maintain strong working relationships with clients, global media vendors, proprietary media opcos, and internal teams.
Develop and persuasively sell partnerships with confidence, passion, and enthusiasm.
Present confidently with gravitas and impact.
Proactively share global marketplace updates and encourage markets to do the same.
Support new business pitches and proposals, assisting client and strategy teams with content partnership proposals.
Develop a comprehensive understanding of WPP Media and agency products and services to confidently discuss them with clients.
Deliver best-in-class JBPs, ensuring client value, innovation, and excellence.
Develop global integrated investment strategy and work with regional/local leads to deploy it in markets, adapting as needed.
Collaborate with Regional and Market leads to support the rollout of investment frameworks and JBP benefits.
Develop best-in-class campaign measurement frameworks and build case studies for socialization.
Develop, deploy, and monitor client's global inclusive marketing investment roadmap.
Partner with the global lead on media quality processes and governance.
Actively scout for new opportunities bespoke to the GroupM client set.
Manage monthly partner investment pacing against agreed JBP endeavors.
Brief and manage the setup of client QBR and JBP reviews, coordinating with regions and markets.

Requirements

High levels of relationship management, strategy, coordination, and organization.
Deep understanding of client businesses.
Application of digital (and to a lesser extent, offline) landscape and strategic knowledge.
Responsibility for managing partner relationships with key digital vendors.
Ensuring digital investment is tracked and reported back to the client.
Leading by example with integrity and good citizenship.
Positive and passionate approach that motivates the team.
Ability to independently own and manage relationships confidently.
Ambition and drive to execute new ideas and be at the forefront of new industry developments.
Right to work in the UK.

Skills

AI-driven media
Media
Data
Partnerships
Creative personalization
Agentic marketing platform
WPP Open
Open Intelligence
Relationship management
Strategy
Coordination
Organization
Digital landscape knowledge
Strategic knowledge
Campaign measurement
Inclusive marketing
Media quality processes
Governance

Location

Work Type

Hybrid

Experience Level

Director

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.