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About the Role
Born Social is seeking a Social Media Manager to join their team in New York City. This role involves creating and editing lo-fi content, scouting for reactive opportunities, managing online communities, ideating content, copywriting, and reporting on organic performance. The ideal candidate is a creative, social native with a flair for comedic community management and experience in fast-paced, collaborative environments.
Responsibilities
- Creating and editing native lo-fi assets (meme and video formats) across Instagram Reels, Instagram Stories, and TikTok, ensuring compliance with platform best practices.
- Identifying reactive opportunities in community and culture for real-time client engagement.
- Monitoring and responding to community messages, and proactively engaging new audiences.
- Crafting social-first replies with relevant copy and creative tactics.
- Ideating content across all formats by combining knowledge of social trends, audience insights, and brand voice.
- Acting as the brand voice across channels, writing copy for community responses and social media captions.
- Evaluating organic content performance, sharing insights and analysis to inform strategy iteration.
- Collaborating closely with Strategy, Creative, and Client Services teams for leading social-first delivery.
Requirements
- Two or more years of experience working with social media, agency-side experience is preferable.
- Experience creating and editing native lo-fi content (TikTok & Reels).
- Immersion in social and popular culture, keeping up-to-date with the latest social trends.
- Ability to think on your feet and adapt to daily trends in an agile and fast-paced environment.
- Collaborative spirit with a willingness for in-person communication.
- Meticulous approach and pride in delivered work.
- Drive and ambition for continuous adaptation and growth in the social media landscape.
Skills
- Lo-fi content creation
- Video editing
- Culture scouting
- Community management
- Content ideation
- Copywriting
- Social media reporting
- Collaboration
- Communication
Location
- New York City, USA
Work Type
- Hybrid Working - 3 days in the office per week
- Fix + Flex model
- Fix Days: Wednesdays and Thursdays
- Flex Days: Monday, Tuesday, and Friday
- Agile working policy
Experience Level
- Two or more years of experience
Salary/Compensations
- Benchmarked salary between $80,000 - $90,000
Benefits
- 20 days vacation a year + 12 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Gym Membership contributions
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
About the Company
- Born Social is a social-first creative agency that brings brand building into the social era, with a track record of delivering transformation for iconic brands.
- The agency is backed by Croud, a global, full-service digital marketing business, and is B-Corp certified.
- Born Social is entering a new stage of integration with Croud, focusing on shared functions and ways of working while preserving specialist expertise.
- The company has recently won its first integrated retainer in the US for a non-profit movement celebrating the country's 250th anniversary in 2026.
- Born Social operates with the creative mantra 'No Grit No Pearl', emphasizing commitment, care, and perseverance to achieve high-standard, impactful work.
- Company values include: See Challenge as Opportunity, Say It Simply, Do What You Say, Make Each Other Better, and Consciously Contribute.
- Born Social and Croud together form a global, full-service media, creative, and data agency operating as a unique scaled network.
Equal Opportunity
- Born Social celebrates different ideas, perspectives, and backgrounds and is an equal opportunities employer.
- They welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
- Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation.
- All candidates will be assessed based on merit, qualifications, and their ability to perform the requirements of the role.