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About the Role

As a key member of the Korea Leadership team, this role is pivotal to develop, drive, and deliver the Korea marketing strategy. The role will manage the Marketing P&L and deliver effective and creative solutions to resolve business issues with its 5 teams.

Responsibilities

Devise and drive execution of marketing and communications strategies to deliver the Korea P&L
Develop one year and three-year marketing and communications plan for Korea.
Drive the team for flawless execution
Advocate the measurement of the performance of all activities to prove business benefit.
Deliver financial objectives through careful budget management and effective promotional support.
Build an engaged and talented team
Engage, lead, Inspire people through regular feedback, 1:1’s PDP’s and clear objectives.
Manage / Innovate processes to ensure that the team can meet business goals.
Identify gaps in knowledge and skills in the team and build appropriate solutions.
Develop talent succession plans, driving team growth and talent development.
Own brand development, advertising, and media in the Korea market for business growth
Work closely with Group Marketing to influence global decisions from Korean perspective.
Push the boundaries with Advertising creative and PR and Media planning to improve reach and conversion.
Actively engage with the Group Brand and Insight teams to drive the Korea agenda.
Formulate launch and execution strategies for new products, managing seasonal peaks.
Lead the Korea communication agenda for both on and offline
Deliver internal strategy, communication and leadership within the Korea business and the wider Dyson group, globally where appropriate.
Partner with Sales teams to deliver appropriate messaging and tagging to ensure we meet our volume and mix targets, ensuring alignment of activity and resources.
Work with the sales teams to deliver exceptional and differentiated communication strategies in new distribution channels, driving sustainable profitable growth.
Deliver better, richer online assets improving the customer journey and helping us win customers online.
Ensure that consumer insight drives all Korea business decisions
Deliver focused consumer insights that fuel business growth.
Drive the assessment and analysis of competitor activity to ensure Dyson stays ahead of the pack.
Ensure that all research is well communicated and readily accessible to all.

Requirements

An excellent marketer with both trade and product experience and significant experience leading a team at a senior level
Strong commercial orientation with a proven P&L track record
Good balance between Operational and creative
Led large projects
Proven success at managing complex portfolio of products
Evidence of budget control and strong with numbers
Strong CRM and online experience
High level of English communication skills both verbal and written
Well-developed interpersonal and relationship skills see you as a highly respected coach and advisor
Strong leadership; builds capability and coaches both own team as well as Leadership Team
Excellent personal and business presentation skills
Be able to both see the big picture and manage the delivery of detailed projects
Strong on prioritization
Decisive and excellent influencer
Energetic, engaging and positive approach
Enjoys a dynamic, fast-paced team environment; prepare to roll up sleeves and lead the drive for results
Creative yet commercial; entrepreneurial flair
Challenge all areas of activity, especially elements that ‘have always been done’ and recommend new approaches to meet marketing objectives
Assertive, prepared to see through plans and overcome objections
Highest levels of integrity, honesty and excellence - attention to detail and accuracy

Skills

Marketing
Trade Marketing
Product Marketing
Team Leadership
Commercial Acumen
P&L Management
Operational Management
Creative Strategy
Project Management
Portfolio Management
Budget Management
CRM
Online Marketing
Interpersonal Skills
Relationship Building
Coaching
Presentation Skills
Strategic Thinking
Prioritization
Decision Making
Influencing
Entrepreneurship
Assertiveness
Integrity
Attention to Detail

Location

Korea

Work Type

Full-time

Experience Level

Senior Level

Education Level

Degree of 2:1 or above, preferably graduate of business studies/economics/arts subject or related

About the Company

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.
We’re growing fast and our ambition is huge - more categories, more locations and more people.
We push the boundaries of what others have defined as possible.
Our approach starts with an engineering mindset and different thinking.
Then we continuously refine our ideas - unwilling to compromise and driven by an obsession for finding a better way.

Equal Opportunity

Dyson is an equal opportunity employer.
We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.
We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.