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About the Role
This role exists to shape the story of Redgate's growing portfolio, translating deep market and customer insight into positioning, messaging, and go-to-market plans. You will serve as a critical conduit between the US market and UK-based Product teams, bringing intelligence that shapes global product and go-to-market strategy.
Responsibilities
- Lead the go-to-market strategy for Redgate's Database Change Management portfolio.
- Partner with Sales, Marketing, and Product teams on go-to-market initiatives.
- Turn market research, competitive analysis, and customer research into clear messaging and positioning.
- Provide insights that inform product roadmaps.
- Serve as a strategic partner to sales teams, influencing and enabling senior sellers and sales leadership.
- Build cross-functional alignment, trust, and influence.
- Combine core product marketing expertise with a broad understanding of demand generation, customer lifecycle marketing, ABM, and sales enablement.
Requirements
- Experienced marketing professional with proven success partnering with Sales, Marketing, and Product teams on go-to-market initiatives.
- Experience ideally within a B2B technology company with enterprise sales cycles, complex buying groups, or technical/developer-focused audiences.
- Demonstrated experience working as a strategic partner to sales teams.
- Strong stakeholder management skills.
- Self-starter with an organized approach to managing workload and projects.
- Excellent communication skills.
- Comfortable communicating to stakeholders at all role levels.
Skills
- Positioning
- Messaging
- Competitive intelligence
- Demand generation
- Customer lifecycle marketing
- ABM
- Sales enablement
- Market research
- Customer research
- Stakeholder management
- Communication
Location
- Austin, Texas
Work Type
- Hybrid
- Permanent
Experience Level
- Experienced
Salary/Compensations
- $115,000 - $135,000
Benefits
- Monthly wellbeing allowance
- Generous paid time off
- Investment in learning, development, and career progression
- Private health insurance
About the Company
- Redgate brings together people who want to do their best work in an environment built on trust, accountability, and collaboration.
- We build solutions that help data professionals securely manage the data and databases that their organizations depend on, a space that's only becoming more critical as systems scale, data regulations increase, and AI adoption accelerates.
- By 2028, Redgate will operate as an expert-plus-agent company, domain experts amplified by AI, delivering customer value at a pace our peers can't match.
- AI handles the heavy lifting. Our people control the judgement. Everyone at Redgate works with Claude, giving you access to the best AI tools from day one.
Equal Opportunity
- Redgate is an equal opportunity employer, and we make hiring decisions based on skill, potential, and alignment with our values.