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About the Role
Richemont is a global leader in the luxury sector, comprising Houses specializing in jewelry, watches, and high-end accessories. We are committed to preserving the heritage and identity of each Maison while innovating and designing new products through permanent creativity.
Responsibilities
- Develop annual & monthly media advertising strategy (print, DOOH/OOH, online & digital), working with media agency, aligned with HQ guideline
- Coordinate all necessary elements for advertisement communication with HQ and Media agency
- Prepare all media results reports, BBB and report SOV, working with Media agency
- Prepare and execute PR plans and activities in tune with our brand image to maximize potential publicity, in line with our PR communication strategy
- Manage ambassador and celebrities/Influencers PR plan and execution, working with media and the agency
- Regularly develop and build relationships with target media to raise brand awareness
- Develop press releases for products and activities to ensure publicity generated
- Develop monthly clipping & project clipping/result reports for HQ submission
- Prepare and execute corporate, client, and press event plans and activities to maximize potential publicity, support sales boost-up, and increase brand desirability
- Gifting arrangement for celebrities and influencers
- Manage all sample systems and stocks in coordination with PR agency
- Handle all PR administrative processes
Requirements
- Bachelor’s Degree (Marketing and Business preferable)
- Minimum 8-10 years of experience in Marketing & Communications
- Experience in the luxury industry
- Skillful in presentation and negotiation
- Able to cope with a fast-paced working culture
- Able to work under pressure with multi-tasks and meet tight schedules
Skills
- MS Office skills
Experience Level
- 8-10 years
Education Level
- Bachelor's Degree
About the Company
- Richemont is one of the world leaders in the luxury sector.
- We have various Houses specializing in jewelry, watches and high-end accessories.
- Each Maison proudly embodies a tradition of style, quality and craftsmanship.
- Richemont strives to preserve the heritage and identity specific to each of them.
- We are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.