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About the Role
Lead product marketing for global live events, focusing on APAC, and supporting global initiatives. This role combines strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape the positioning, branding, and market launch of Pokémon GO live events. You will translate product, player, and business priorities into compelling reasons for Trainers to participate, leveraging AI tools for insights, planning, creative exploration, and execution.
Responsibilities
- Lead Live Events marketing strategy, owning end-to-end strategy for assigned events.
- Lead marketing within the Live Events team, shaping event concepts and connecting in-game and real-world experiences.
- Develop event positioning, branding, and messaging, translating concepts into clear value propositions and communication frameworks.
- Lead integrated go-to-market planning across various channels, aligning teams around key milestones.
- Leverage advanced AI tools and workflows to accelerate marketing processes.
- Connect the real-world and in-game player experience, ensuring marketing reflects the full event and communicates player value.
- Lead creative development, partnering with internal and external teams to produce campaign assets.
- Drive cross-functional marketing execution, coordinating stakeholders and managing timelines.
- Coordinate global and regional marketing, creating scalable strategies adaptable to local markets.
- Partner with external stakeholders on positioning, branding, creative, and communications.
- Own marketing measurement and learning, establishing KPIs and evaluating performance.
- Prioritize marketing resources and investments toward high-impact opportunities.
- Champion the Trainer perspective, bringing player insights into event and marketing decisions.
Requirements
- 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines.
- Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses.
- Demonstrated ability to lead complex cross-functional initiatives.
- Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing.
- Advanced fluency with AI-powered tools and ability to apply them meaningfully to marketing.
- Experience using data to identify opportunities, establish success metrics, measure performance, and inform strategy.
- Strong strategic thinking with ability to move from high-level strategy to hands-on execution.
- Excellent written, verbal, and presentation skills.
- Strong project management and organizational skills.
- Collaborative working style and ability to influence without direct authority.
- Business-level proficiency in both English and Japanese is required.
- Bachelor’s degree or equivalent practical experience.
Skills
- Product Marketing
- Consumer Marketing
- Integrated Marketing
- Live Events Marketing
- Entertainment Marketing
- Go-to-Market Strategy
- Cross-functional Leadership
- AI Tools
- Positioning
- Messaging
- Audience Segmentation
- Campaign Strategy
- Brand Development
- Data Analysis
- Strategic Thinking
- Project Management
- Organizational Skills
- Communication Skills
- Presentation Skills
- English Proficiency
- Japanese Proficiency
Location
- APAC
- Japan
- Global
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's degree or equivalent practical experience
About the Company
- Scopely is a leading video game and global interactive entertainment company.
- Home to successful mobile games like MONOPOLY GO! and Pokémon GO.
- Creates, develops, publishes, and live-operates a diversified portfolio across mobile, web, PC, and console.
- Founded in 2011, powered by its team, culture, and proprietary technology platform, Playgami.
- Ranked as the #1 mobile games company in the U.S. and #2 globally, generating over $10 billion in lifetime revenue.
- Believes video games can be a force for good, creating meaningful connections and vibrant communities.
- Has global operations and partners across four continents in more than a dozen countries worldwide.
Equal Opportunity
- Employment at Scopely is based solely on a person's merit and qualifications.
- Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
- We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.