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About the Role
Own DACH revenue, leading the commercial team of AEs and BDRs. This player-coach role involves closing enterprise and mid-market deals while building and coaching the team. You will define the sales strategy for the region, including target segments, brands, and partners, and refine the German sales playbook.
Responsibilities
- Own the DACH revenue number, including forecasting, hitting targets, and explaining performance.
- Build, hire, onboard, and coach AEs and BDRs for the DACH region.
- Personally close significant deals with restaurant groups, hotel chains, and retail brands (50-500+ locations).
- Refine and adapt the German sales playbook based on regional market needs and learnings.
- Manage a rigorous sales process, including MEDDPICC and pipeline management.
- Build and leverage a network within the German hospitality and retail industries.
- Contribute to the decision-making process for the new German office location.
- Provide feedback from DACH customers to shape the product roadmap.
- Ensure sales activities align with the company's GTM Suite and sales tooling.
Requirements
- Proven experience building a sales team in the DACH region.
- 7+ years in B2B SaaS sales.
- 2+ years of experience leading sales teams.
- Experience as an early commercial hire in Germany for a scale-up company is ideal.
- Demonstrated passion for direct selling and closing deals.
- Knowledge of the DACH hospitality, retail, or HR tech markets, particularly selling to operators.
- Strong analytical skills with the ability to forecast based on pipeline data.
- Proficiency in using AI tools for sales-related tasks.
- Proven ability to hire and develop successful sales talent.
- Native German language proficiency.
- Excellent English communication skills.
Skills
- B2B SaaS Sales
- Team Leadership
- Sales Strategy
- Pipeline Management
- Forecasting
- Negotiation
- Networking
- Product Feedback
- AI Tool Utilization
- Sales Coaching
- MEDDPICC
Location
- Remote in Germany
- Copenhagen, Denmark (travel)
- London, UK (travel)
- DACH region (travel)
Work Type
- Full-time
- Remote (initially)
- Hybrid (eventually, with office setup)
Experience Level
- Senior
- Management
- 7+ years B2B SaaS sales
- 2+ years leadership
Salary/Compensations
- Competitive salary
- Warrant package
Benefits
- Rapid growth opportunities
- Internal promotions
- Significant responsibility from day one
- Professional development
- Honest feedback
- Active coaching
- Autonomy to experiment
- Meaningful work impacting frontline workers
- Experienced leadership team
- Prime office location (once established)
- Team lunches
- Friday bars
- Padel tournaments
- Wine tastings
- Offsites
- Top-tier equipment
- Stocked fridge
About the Company
- All Gravy is the frontline operating system, providing a unified platform for communication, learning, engagement, operations, and scheduling with built-in AI.
- The platform is used daily by over 350 brands, including GAIL's, L'Osteria, Dishoom, 7-Eleven, and Honest Burgers.
- The company is experiencing significant year-over-year growth, with the German market growing even faster.
- The company has a strong focus on sales tooling and RevOps, with a playbook integrated into their systems.