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About the Role
Develop and deliver integrated marketing strategies and campaigns for exhibitions, conferences, awards, and digital products in line with business objectives and KPIs. Lead marketing activities across assigned portfolios by driving audience growth, exhibitor and visitor engagement, brand development, digital performance, and strategic partnerships, while ensuring effective budget management and collaboration with internal and external stakeholders.
Responsibilities
- Develop and implement integrated marketing strategies for exhibitions, conferences, awards, and digital products aligned with business objectives and event goals.
- Define target audiences, customer segments, personas, value propositions, and messaging strategies to improve campaign effectiveness.
- Manage and optimize marketing budgets by maintaining accurate budget tracking and ensuring efficient use of resources.
- Develop and manage marketing calendars, campaign schedules, and content plans to ensure timely delivery of marketing activities.
- Oversee the creation, development, and delivery of marketing materials across multiple channels, ensuring alignment with brand standards.
- Manage data management and audience development initiatives by ensuring effective data governance, enrichment, and database maintenance.
- Monitor campaign performance through analytics, reporting, and insights to improve marketing effectiveness and achieve KPIs.
- Manage digital channels including websites, email marketing, and social media platforms to strengthen event visibility and engagement.
- Develop and manage relationships with media partners, industry associations, and external stakeholders to increase event exposure.
- Source, appoint, and manage external suppliers and agencies to support successful marketing delivery.
- Support sales and event teams with market research, insights, and marketing materials to strengthen strategic partnerships and commercial opportunities.
- Stay updated with emerging marketing trends, technologies, and best practices to continuously improve campaign strategies and performance.
Requirements
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related discipline.
- Strong understanding of integrated marketing strategies, campaign planning, digital marketing, and audience development.
- Knowledge of data management, analytics, brand development, and marketing measurement.
- Understanding of exhibitions, conferences, or events marketing is desirable.
- Native Arabic speaker with fluency in English is mandatory.
- Demonstrable experience in marketing with proven ability to develop and execute successful campaigns.
- Experience managing integrated marketing campaigns across multiple channels.
- Experience managing marketing budgets and performance reporting.
- Experience working with exhibitions, events, conferences, or B2B marketing is desirable.
- Experience managing external suppliers, agencies, and strategic partners.
- Willingness and ability to travel for business and events.
Skills
- Strategic marketing and campaign management
- Excellent copywriting, communication, and content development
- Strong understanding of digital marketing channels and performance measurement
- Ability to analyze campaign data and translate insights into actions
- Experience with marketing automation, CRM, and analytics platforms
- Proficiency in tools such as Salesforce, Google Analytics, Power BI, Adestra, and social media business manager platforms is desirable.
- Strong project management and organizational skills
- Excellent stakeholder management and negotiation skills
- Ability to manage multiple priorities and deliver within deadlines
- Strategic Thinking
- Communication
- Creativity and Innovation
- Collaboration
- Commercial Awareness
- Customer Focus
- Adaptability
- Attention to Detail
- Analytical Thinking
- Relationship Building
- Results Orientation
Education Level
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related discipline.
About the Company
- dmg events is an international exhibitions and publishing company.
- We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year.
- Through our global events, our aim is simple: to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business.
- dmg events is part of the Daily Mail Group Trust (DMGT).
- DMGT manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment.